Promoting London’s premiere cryptocurrency conference

Background

The CoinGeek Conference is a fast-growing cryptocurrency and blockchain conference, which was first launched in Hong Kong in May 2018, and in November 2018 the new 3-day event was held in London.

The brief

Step 1: Raise awareness of the conference

Step 2: Generate interest in the agenda and speakers

Step 3: Sell tickets for the conference

The CoinGeek team wanted both a creative agency, and one that could clearly articulate an effective media plan across a multitude of channels. The brief was to create a selection of static and video ads that would run across the following channels:

• Facebook
• LinkedIn
• Google Display network
• PPC
• YouTube
• Cryptocurrency websites across Europe

The solution

The DPC+UP creative team embarked on developing a wide selection of wonderfully engaging ads, including static and video versions.

The planning team had to battle many regulatory issues as some of the platforms have restrictions on the content of cryptocurrency ads.

The results were phenomenal, with the ads being an instant hit, and our audience profiling reaching the right people at the right time.