About OGT
OGT is a leading global provider of diagnostic genomic solutions, their goal is to enable researchers and clinical decision makers to reach the right decisions for each patient, every time.
The quality and innovation built into their products for NGS, arrays and FISH reflects their commitment to improving the future of genetic clinical care.
OGT’s philosophy is simple – they exist so that genetic based medicine can continue to progress and improve the lives of patients through the application of effective, accurate and simple to use genetic analysis products; created for scientists, by scientists.
The branding brief:
To create a brand that matched the expertise and prowess of an absolute expert in hybridisation technology, clinical research and diagnostic solutions.
Our approach
UP followed the BaseUP process to determine where the OGT brand sat within the competitive landscape. Through an internal and external audit we were able to identify a highly product and transactional market with very little focus on what scientists were working toward – the improvement of human health.
In turn, this uncovered opportunity for OGT to take a more customer and patient-focused approach to partnering with clinical genetics and cytogenetics laboratories to help them achieve positive patient outcomes.
An evocative tag line was developed:
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