The results
Delegates came from all over the world to enjoy compelling and thought-provoking presentations from some of the brightest minds in marketing, academia, the media and the arts. Our thirteen speakers revealed the strategies that put their destinations on the map, explored the concept of personal identity, considered the origins and growth of communities and examined the complex relationship between art, society and a sense of belonging.
Everyone – the speakers, the UP team and especially the attendees – had a wonderful and productive time. They learned something, they made new contacts and new friends, and they went away armed with plenty of fresh ideas.
The event made headlines in Marketing Week and a number of other publications. Plus, it was featured on BBC radio.
UP then built a post-event website on which to host the newly-created video material, plus we uploaded a podcast series featuring presenters from the event and other thought leaders in the field of place branding.