UK Team

Delivering fully integrated branding marketing services globally



Your UK marketing agency in the heart of London

As a full service marketing agency, UP provides marketing communications, digital and traditional advertising, and brand strategy services to clients around the world. Our experienced UK team are on a mission to bring all the benefits of our global cloud-based model to the UK. With a creative space in the London media hub of White City, surrounded by new and entrepreneurial talent, the team embody UP’s mantra of ‘Expect More’; more insight, more expertise, more passion, more flexibility and more creativity from your marketing agency.
Launching in the UK officially in 2018, the London agency leadership team is made up of Kate Adams, Managing Director, UK and Head of UP FOR YOU, Cordell Burke, Creative Managing Partner and Christos Karakanna, Client Managing Partner. All experienced in delivering high-involvement solutions for a multitude of sectors, backed by a large UK-based team and a global network of experts, check out their impressive bios below.

Show the human side of financial services

finance | Digital marketing | UK

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Why UP UK?

Traditional service, modern delivery

Quality client service and great creative work never goes out of fashion. We are old school in this respect, but we’re armed with the latest digital tools.

Next generation agency set-up

A global community of self-invested and like-minded individuals. Our success depends on how happy our clients are, great work keeps us motivated.

Dedicated UK team

Knowing your team, building relationships; these things are important. Exceptionally experienced, always available and a nice bunch to boot.

Global experts in every area

Got a brief? We’ve got someone who’s done that before. Our vast network of expertise can be called upon from around the world.

Commercially smart

No overheads. Nothing passed on. You only pay for time spent. No traditional costs to inflate our work.


We love our jobs

Everyone at UP has embraced our model by choice. We are all agency advocates but we choose the NextGen model.


Meet your UK team

Kate Adams

Kate Adams

Managing Director, UP UK | Head of UP FOR YOU

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Cordell Burke

Creative Managing Partner

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Christos Karakanna

Client Managing Partner | Head of UP FOR FS

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House of Elrick mobile header new

Creating a new Scottish Artisan Gin Brand: House of Elrick

consumer | branding | UK

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Our services

Branding & communications

We help brands connect and engage by finding a unique voice in the market. From strategy and positioning, to logo and graphic design, to advertising campaigns, we produce identity and communications materials that build credibility, as well as sales.

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Inbound & content marketing

UP has a team of inbound-certified content experts, writers and designers who know your market and can develop an inbound marketing strategy that will help you attract visitors to your website, convert them into leads and then into customers.

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Film & webinars

Our talent pool includes musicians, song writers and video technicians who can create unique soundtracks for your corporate films or put together a streaming YouTube video that showcases your products or company.

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Market research

UP starts all major marketing, branding, advertising and creative service projects with a thorough briefing process. This phase might include research or a Start Me UP workshop. It’s the beginning of any good marketing plan.

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Digital marketing

We not only build websites, microsites and ecommerce platforms, we can also help tie your online and offline branding together with digital and social media services, pay per click (PPC), SEO, or Adwords.

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Websites & ecommerce

UP provides full website design and development services, including UX design and e-commerce. Our team can set up CMS systems, including HubSpot, WordPress, Drupal and more.

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Start with a workshop

To help focus your marketing, UP runs Start Me UP, brand strategy, and INBOUND marketing workshops. Contact us to find out more.

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Our recent blogs & insights

23 Apr 2020

No matter how far you travel, it’s hard to escape the corporate comfort zone

We’re living through strange times, but as lockdown continues we’d lik...

01 Mar 2020
News UP FOR REAL UK | 1 min read

UP Appointed by Cheshire & Warrington Local Enterprise Partnership (UK)

Cheshire and Warrington Local Enterprise Partnership (LEP) have appoin...

07 Jan 2020
UK Financial Services | 10 min read

A guide to marketing financial services in the age of disruption

The financial services market is ever-evolving and with the advent of ...