UP is the most unique creative agency in the UK

Delivering fully integrated branding and marketing services globally


branding | digital marketing | web design

Your UK creative marketing agency in the heart of London


As a full service marketing agency, UP provides marketing communications, digital & traditional advertising, and brand strategy services to clients around the world.

Our team embody UP’s mantra of ‘Expect More’; more insight, more expertise, more passion, more flexibility and more creativity from your marketing agency.

Some of our passion projects:

Branding and positioning

Our bread and butter – we love to build brands. Whether you’re just getting started or looking to reposition, our team are absolute experts in brand creation.

Explore branding services

Digital-first strategies & campaigns

Whether it is social media, professional networks, websites or content you need, our team always take the time to understand the digital environment of your customer and build this into the communication journey, often uncovering surprising ways to reach and engage audiences for maximum return.

Our digital services

Medical device and science

It helps if you have a passion for what you do, and when it comes to medical device and the sciences very few agencies can top our expertise, or our drive. We continue to work with some of the most exciting and life changing technologies in the world. Bringing human insight and healthcare together to create impactful communications.

Meet UP for Life

Financial services marketing and communications

With more than 40 years of experience working with some of the largest financial organizations in the world, our team have a passion for making financial services brands accessible and human. Whether direct-to-consumer or direct-to-professional, we have a proven track record of creating brands and campaigns that deliver results.

Meet UP for FS

Meet us for a brand health check

Take the opportunity to meet our UK team for a FREE branding health check. We'll take a brief, define the challenge and come back to you with an audit of where your brand is today and where it could be tomorrow.


Show the human side of financial services

finance | Digital marketing | UK

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Why UP UK?

Traditional service, modern delivery

Quality client service and great creative work never goes out of fashion. We are old school in this respect, but we’re armed with the latest digital tools.

Next generation agency set-up

A global community of self-invested and like-minded individuals. Our success depends on how happy our clients are, great work keeps us motivated.

Dedicated UK team

Knowing your team, building relationships; these things are important. Exceptionally experienced, always available and a nice bunch to boot.

Global experts in every area

Got a brief? We’ve got someone who’s done that before. Our vast network of expertise can be called upon from around the world.

Commercially smart

No overheads. Nothing passed on. You only pay for time spent. No traditional costs to inflate our work.


We love our jobs

Everyone at UP has embraced our model by choice. We are all agency advocates but we choose the NextGen model.


Meet your UK team

Kate Adams

Kate Adams

Managing Director, UP UK | Head of UP FOR YOU

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Cordell Burke

Creative Managing Partner

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Christos Karakanna

Client Managing Partner | Head of UP FOR FS

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House of Elrick mobile header new

Creating a new Scottish Artisan Gin Brand: House of Elrick

consumer | branding | UK

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Our services

Branding & communications

We help brands connect and engage by finding a unique voice in the market. From strategy and positioning, to logo and graphic design, to advertising campaigns, we produce identity and communications materials that build credibility, as well as sales.

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Inbound & content marketing

UP has a team of inbound-certified content experts, writers and designers who know your market and can develop an inbound marketing strategy that will help you attract visitors to your website, convert them into leads and then into customers.

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Film & webinars

Our talent pool includes musicians, song writers and video technicians who can create unique soundtracks for your corporate films or put together a streaming YouTube video that showcases your products or company.

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Market research

UP starts all major marketing, branding, advertising and creative service projects with a thorough briefing process. This phase might include research or a Start Me UP workshop. It’s the beginning of any good marketing plan.

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Digital marketing

We not only build websites, microsites and ecommerce platforms, we can also help tie your online and offline branding together with digital and social media services, pay per click (PPC), SEO, or Adwords.

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Websites & ecommerce

UP provides full website design and development services, including UX design and e-commerce. Our team can set up CMS systems, including HubSpot, WordPress, Drupal and more.

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Our recent blogs & insights

06 Jul 2023
Marketing UP UK Featured | 3 min read

Embracing cultural diversity: expanding perspectives and fueling creativity

In my previous blog ‘The Power of Like-Minded Teams: Unleashing Succes...

28 Jun 2023

The power of like-minded teams: unleashing success through collaboration

As a business leader in a creative agency, I've come to appreciate the...

31 May 2023
e-ployment UP UK Featured | 3 min read

The power of collaboration; fostering a creative culture in the workplace

In today's rapidly changing and competitive business landscape, foster...