Background
The Human Protein Atlas is a Stockholm based, non-profit organization that has mapped the 20,000 proteins in the human body. It offers a publicly available, searchable, database with millions of high-resolution images. In 2014 we had worked with them to create a poster publicizing this first project. In 2016, to follow up their achievement, The Human Protein Atlas launched the Cell Atlas. This second database provides high-resolution insights into the spatial distribution of proteins within cells.
The brief
UP was approached in 2016 by the organization to help them raise awareness and launch their Cell Atlas project. They briefed us to create a free pull-out poster that would be distributed in the November 2016 issue of Science magazine. They also wanted a way to promote the poster in a print and digital campaign.