Understanding your markets to create a brand and communications strategy
UP starts all major marketing, branding, advertising, digital and creative service projects with a deep understanding of your customers, competitors and marketplace. This covers both quantitative and qualitative research and can range from desk and digital research, to online surveys, telephone interviews and focus groups.
We have a vast experience with market research and can undertake original research if needed. We don’t forget the importance of internal research either. Most often we find the key to igniting a campaign, brand or organisation is to be found internally.
As part of our Audit phase (see BASE-UP program) we will often run an internal Start Me UP workshop session. UP has a vast experience over many years of running these sessions on every continent for clients ranging from small start ups to the likes of Microsoft and GE. Better understanding and insight is the beginning of any good creative or marketing plan.
Within market research our services include:
Market research and analysis
Online surveys and polls
Telephone interviews and surveys
Branding & Communications. We help brands connect and engage by finding a unique voice in the market. From strategy and positioning, to logo and graphic design, to advertising campaigns, we produce identity and communications materials that build credibility, as well as sales.
Inbound & Content Marketing. UP has a team of inbound-certified content experts, writers and designers who know your market and can develop an inbound marketing strategy that will help you attract visitors to your website, convert them into leads and then into customers.
Digital Services. We not only build websites, microsites and e-commerce platforms, we can also help tie your online and offline branding together with digital and social media services, pay per click (PPC), SEO, or Adwords.