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About UP

The world’s first global cloud-based, full-service branding, marketing and digital agency

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the global cloud-based agency

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Delivering branding, marketing and digital services wherever
you need us

UP is a full-service branding, marketing and digital agency that operates globally. We work in distributed teams around the world while connecting with you locally. 

We offer creative and strategic services for everything from market research and analysis, branding, identity and communications, through to website and ecommerce site development, inbound, content and social media marketing, to film and webinars.

Our unique business model has always embraced remote working, which means we can call on a much wider team to work on your assignments - locally or globally.  

And unlike many global agencies we don't have an A Team and a B team. We just have your team.  

Because we span the globe, we can also work on client projects 24/7, moving projects around to maximise time. This boosts our efficiency and speed, making us more flexible than any other agency on earth.

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Our history

It started as just an idea…

In the autumn of 2010, we started to plan a completely new type of agency using the power and flexibility of the cloud to deliver strategic and creative services wherever clients needed them. An agency that was a global, creative, collaborative team of like-minded individuals. In January 2011, we launched UP THERE, EVERYWHERE, the world's first global cloud-based agency.

Why being cloud based makes such a difference

Many of us had worked at what were called global agencies, but in truth they are all run as individual profits centres and so often failed to be truly global. They were also too expensive and too slow.

Our vision was to create one truly global team, using the latest cloud based and Ai tools, to work more efficiently, deliver better value across a wide range of marketing services, in different business sectors.  

Today we have UP creative hubs around the world and our international teams are changing the way the world works when it comes to branding, marketing and digital services. Our teams work around the globe, around the clock, harnessing powerful cloud-based and Ai tools and processes to deliver amazing results for our clients.

We think that’s a pretty good idea.

Our Creative Hubs around the globe

We've never liked the idea or expense of traditional offices. Too old world and too inflexible for our tastes. But we love the idea of flexible working, allowing people to work both remotely and from our UP Global Creative Hubs. We've established a number of select locations around the world for our Creative Hubs, where we can meet each other or clients.

UP services

Branding & communications

We help brands connect and engage by finding a unique voice in the marketplace. It starts with mapping out the right strategy for positioning, and value propositions, and then developing the right identity from logotypes and graphic design, to advertising campaigns. We produce brand, identity and communications materials that build credibility, as well as sales.

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Inbound & content marketing

UP has a team of inbound-certified content experts, writers and designers who know your market and can develop an inbound marketing strategy that will help you attract visitors to your website, convert them into leads and then into customers.

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Film & webinars

Our talent pool includes musicians, song writers and video technicians who can create unique soundtracks for your corporate films or put together a streaming YouTube video that showcases your products or company.

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Market analysis

A key element of all UP marketing, branding, creative and digital work is a deep understanding of our clients situation. This phase might include desk and original research or possibly a Start Me UP workshop.

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Digital marketing

We not only build websites, microsites and e-commerce platforms, we can also help tie your online and offline branding together with digital and social media services, pay per click (PPC), SEO, or Adwords.

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Websites & ecommerce

UP provides comprehensive website design and development services, including UX design and e-commerce. Our team can set up CMS systems, including HubSpot, WordPress, Drupal, fully responsive designs and much more.

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UP Partners with like minded companies

UP has carefully developed relationships with a select group of like minded partners to expand our ability to service clients in specific markets, areas of expertise and geographic areas. 

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Read the latest UP news

29 Feb 2024

Highlights from the seminar: "Has the world fallen out of love with the Swedish brand?"

A well-attended and riveting panel discussion took place in Stockholm ...

21 Jan 2024

Has the world fallen out of love with the Swedish brand?

Has the world fallen out of love with the Swedish brand? Unless you've...

17 Nov 2023
News Marketing | 3 min read

Anna-Maria Watz, new Head of Sweden at UP THERE, EVERYWHERE

Former American Express Director joins Sweden's most international adv...