Supporting the AI Sustainability Center Launch

Background

Artificial Intelligence (AI) has the potential to revolutionize the world. But it also opens the door to a number of social and ethical risks that industry professionals, researchers and policymakers need to consider as they begin rolling out AI usage. The AI Sustainability Center was established in 2018 to create a world-leading multidisciplinary hub to address the scaling of AI in broader ethical and societal contexts.

Founding partners from industry include Atomico, Bonnier, Cirio, Microsoft, and Telia Company. The initiative has attracted some of the top minds in academia focused on AI, coming from KTH, Karolinska Institutet, Lund, Umeå, and Linköping universities, as well as public agencies like Skatteverket, the Swedish tax authority.

The brief

The AI Sustainability Center needed to focus their message and establish an online presence before a formal launch in January 2019. They required several key communications tools, including a website, a leave-behind print piece and a social media presence. And they needed to do this with a small budget.

UP agreed to take the lead in supporting the AI Sustainability Center in refining their profile, which included fine tuning their Vision and Mission statements and positioning the still-to-be-launched company as a global player in the rapidly developing arena of Artificial Intelligence (AI).