UP USA

North America's most dynamic cloud-based marketing agency

As a full-service marketing agency, UP provides marketing communications, digital and traditional advertising, and brand strategy services to clients around the world. The North America team is spread out across the continent but we work together closely. Our members include copywriters, creative directors, strategists, inbound specialists, planners and others. We're happy to meet you wherever you are, and gather a team to work remotely whether in the States or across the pond.

We have a special strength in life science and healthcare marketing, as well as technology and medical devices. Our members have experience working with some of the top brands in the world: Kodak, Polaroid, Thermo Fisher, Siemens, GE Healthcare, Astra Zeneca, Phillips and more.

If you're looking for amazing creative work or brilliant ideas with flawless campaign execution, give UP a whirl.

New York

UP Creative Hub

433 Broadway New York, NY 10013 | USA

The city that never sleeps is a pretty good place for UP to have its east coast location. Located in the famous Prince Building in the heart of Soho the UP Creative Space New York is surrounded by a vibrant and creative environment.

Fancy hitting a restaurant after work? Then we can offer cool, hip swanky – in fact just about anything, the choice is yours.

The New York team includes Eric Dowell, UP Cofounder & Head of Creative Services; and Alan Perler, Global Head of Creative & Talent Management.

Palo Alto

Creative Hub

Nordic Innovation House, 470 Ramona Street, Palo Alto, CA USA

UP has an active and growing team working on the US West Coast. With our focus on branding, marketing, and digital services for life science, medical device, health and technology clients, our chosen Creative Hub is in leafy Palo Alto, just a stone’s throw from the renowned Coupa Café on Ramona, and a 15-minute stroll from the Hewlett Packard founding garage. We’re so close to the Coupa that your latte won’t get cold.

UP Palo Alto harnesses world-class global marketing and digital strategies and services to serve our larger global clients as well as innovative scale-ups looking to bring their products and services to market. And what more appropriate place than the birthplace of Silicon Valley for the world’s number one cloud-based agency?

Visit UP California

UP's North America team delivers

Traditional service, modern delivery

Quality client service and great creative work never goes out of fashion. We are old school in this respect, but we’re armed with the latest digital tools.

Next generation agency set-up

A global community of self-invested and like-minded individuals. Our success depends on how happy our clients are, great work keeps us motivated.

Local teams or global

Knowing your team, building relationships; these things are important. Exceptionally experienced, always available and a nice bunch to boot.

Global experts in every area

Got a brief? We’ve got someone who’s done that before. Our vast network of expertise can be called upon from around the world.

Commercially smart

No overheads. Nothing passed on. You only pay for time spent. No traditional costs to inflate our work.

We love our jobs

Everyone at UP has embraced our model by choice. We are all agency advocates but we choose the NextGen model.

Meet some of our US team

Eric Dowell

Co-Founder | Head of Creative Services | Princeton, NJ

View profile

Mindy Lee-Olsen

Senior Strategist | Bio-Tech Marketing | Mountain View, CA

View profile

Launching a western blotting product for GE Healthcare

LIFE SCIENCE | WEBSITE & FILM | USA

View project

VIEW MORE WORK

Our services

Branding & communications

We help brands connect and engage by finding a unique voice in the market. From strategy and positioning, to logo and graphic design, to advertising campaigns, we produce identity and communications materials that build credibility, as well as sales.

Learn more

Inbound & content marketing

UP has a team of inbound-certified content experts, writers and designers who know your market and can develop an inbound marketing strategy that will help you attract visitors to your website, convert them into leads and then into customers.

Learn more

Film & webinars

Our talent pool includes musicians, song writers and video technicians who can create unique soundtracks for your corporate films or put together a streaming YouTube video that showcases your products or company.

Learn more

Market analysis

UP starts all major marketing, branding, advertising and creative service projects with a thorough briefing process. This phase might include research or a Start Me UP workshop. It’s the beginning of any good marketing plan.

Learn more

Digital marketing

We not only build websites, microsites and e-commerce platforms, we can also help tie your online and offline branding together with digital and social media services, pay per click (PPC), SEO, or Adwords.

Learn more

Websites & ecommerce

UP provides full website design and development services, including UX design and ecommerce. Our team can set up CMS systems, including HubSpot, WordPress, Drupal and more.

Learn more

Our recent blogs & insights

06 Jun 2025

Digital SEO Marketing AI | 7 min read

Generative Search Optimisation (GSO) What is it and what can you action?

The talk about AI Search is evolving fast. With AI-powered experiences...

14 Mar 2025

News UP FOR REAL Branding Marketing | 6 min read

Has the world fallen out of love with the Swedish brand?

Has the world fallen out of love with the Swedish brand? Unless you've...

09 Mar 2025

News Social Media Marketing Featured | 3 min read

UP THERE, EVERYWHERE; What we do & how we do it

The traditional agency model is outdated. Slow, expensive, and siloed....

Let's connect

Eric Dowell

Co-Founder & Chief Creative Officer

View profile

Find your local creative hub

California

Nordic Innovation House, 470 Ramona Street, Palo Alto, CA, USA

North America's most dynamic cloud-based marketing agency

Our Creative Hubs