UP hosts a number of webinars, workshops and training events throughout the year. We hope you can join us for some of them.
webinars, workshops, training
Join us for a special 90-minute online writer's workshop about connecting with scientists. THE ART OF MARKETING SCIENCE will cover fundamental writing principles, explore how to connect with scientists, and leave time for a general discussion and Q&A.
Attend a presentation on: "Becoming a Thought Leader & Why Market Analysis Matters." Presented by UP and Opticom. Seminar will be followed by a special St. Lucia Day celebration. Select either in-person meeting or live-streaming option.
Attend a presentation on: "Becoming a Thought Leader & Why Market Analysis Matters." Presented by UP and Opticom. Seminar will be followed by a special St. Lucia Day celebration. Select either in-person meeting or live-streaming option.
Lead generation is a key activity for B2B companies, in particular for those with extended sales cycles. There is a clear need to use digital marketing to attract potential buyers and nurture them through the purchase process. At the same time it’s important that each company has a very clear idea of what constitutes a lead, and what the marketing qualifications and sales qualifications are respectively.
Join us on for a webinar that offers insights into how B2B companies can work with a combination of content and technology to improve their lead nurturing.
Did the impact of Brexit become irrelevant in the midst of a global pandemic? Or are the economic impacts of Brexit and Covid-19 magnifying each other?
Join us for a 60-minute webinar featuring thought leaders and place branding experts from the port cities of Liverpool, Rotterdam, Barcelona and Gothenburg who will answer your questions regarding the impact of Brexit.
Following the success of the UP Online Writers’ Retreat in November we’re running Write Up Your Street again. It’s for writers at any level, even for very accomplished writers, as it’s designed to be a pleasure. It’s also for anyone who might not class themselves as a writer but who nonetheless has to do a lot of writing at work. It’s immersive, it’s experiential, it’s fun!
Spaces are free but limited. We're working on a first come first served basis so apply as soon as you can if you'd like to attend. (For UP members and clients).
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