Upcoming events

UP hosts a number of webinars, workshops and training events throughout the year. We hope you can join us for some of them.

webinars, workshops, training

Join us for these upcoming events

UP hosts a number of webinars, trainings and internal workshops both online and in-person throughout the year.  Have a look to see if anything sounds interesting to you. Don't see a workshop or webinar you'd like? 

Reach out about organizing a workshop

Writing workshops and retreats

Writing workshops and retreats

UP, UP AND AWAY

UP retreats in the cloud or on the ground

Either way, get away from your normal routine

UP is pleased to host a series of writing workshops that offer a chance to explore ideation and connect with colleagues more deeply through writing and creative interplay. 

Find out more or register for one of these upcoming workshops. 

View the list of upcoming events

Past Events (Register to watch online)

Online workshop

Online workshop

The Art of Marketing Science

Wed, 29 June 2022 9.30-11.00 EST
14.30-16.00 BST | 5.30-17.00 CET

Join us for a special 90-minute online writer's workshop about connecting with scientists. THE ART OF MARKETING SCIENCE will cover fundamental writing principles, explore how to connect with scientists, and leave time for a general discussion and Q&A.

Learn more

Global Meet-UP Palma ‘22

Global Meet-UP Palma ‘22

Join us for the Global Member Meet UP 2022 in Palma, Mallorca (Internal)

Sunday, 10th of April to Wednesday 13th of April

We are running the formal plenary sessions in the afternoon to give our US UP Members the best opportunity of viewing the sessions live online. 

We are really excited to return to the beautiful city of Palma this year for the second ever Global Member Meet UP. Everyone who attended the first event in April 2019 loved the experience and benefited from meeting UP colleagues in person and spending valuable (and enjoyable!) time together.

Read more about it here

The Art of Attraction

The Art of Attraction

Join us for a 60-minute online workshop.

THE POWER OF STORYTELLING IN PLACE BRANDING

Thursday, March 17 from 12.00 - 1.00 PM AM CET / 11.00-12.00 PM UK
  • Learn how to attract interest in your city or region in a differentiated, authentic way.
  • Learn how to be relevant to different target groups.
  • Connect with other marketers of cities and regions in Europe.
  • Be prepared to roll up your sleeves and have a go at a couple of simple exercises.

Register to watch recording

Seminar + special event

Seminar + special event

Join us for a presentation on "Becoming a thought leader & why market analysis matters"

Monday, December 13, 2021, 15.30 to 18.30 CET

Attend a presentation on: "Becoming a Thought Leader & Why Market Analysis Matters." Presented by UP and Opticom. Seminar will be followed by a special St. Lucia Day celebration. Select either in-person meeting or live-streaming option.

Register to watch recording

Inbound marketing webinar

Inbound marketing webinar

Join us for a 60-minute inbound webinar focused on lead nurturing

Tuesday, March 16 at 4 PM CET / 11 AM EDT

Lead generation is a key activity for B2B companies, in particular for those with extended sales cycles. There is a clear need to use digital marketing to attract potential buyers and nurture them through the purchase process. At the same time it’s important that each company has a very clear idea of what constitutes a lead, and what the marketing qualifications and sales qualifications are respectively.

Join us on for a webinar that offers insights into how B2B companies can work with a combination of content and technology to improve their lead nurturing.

Register to watch recording

Place Branding Question Time webinar

Place Branding Question Time webinar

Join us for this webinar discussing the impact of Brexit on inward investment, trade and talent

Thursday, March 25 at 3.15 PM CET/ 10.15 AM EDT 

Did the impact of Brexit become irrelevant in the midst of a global pandemic? Or are the economic impacts of Brexit and Covid-19 magnifying each other?

Join us for a 60-minute webinar featuring thought leaders and place branding experts from the port cities of Liverpool, Rotterdam, Barcelona and Gothenburg who will answer your questions regarding the impact of Brexit.

Watch recording

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