--- title: "UP Events: upcoming events, workshops and webinars" description: UP hosts a number of webinars, trainings and internal workshops throughout the year in-person and online. Have a look to see if anything sounds interesting to you. --- # Upcoming events UP hosts a number of webinars, workshops and training events throughout the year. We hope you can join us for some of them. [webinars](https://www.upthereeverywhere.com/up-events-upcoming-events-workshops-and-webinars#webinars) | [workshops](https://www.upthereeverywhere.com/start-me-up-workshops-marketing-strategy) | [training](https://www.upthereeverywhere.com/up-events-upcoming-events-workshops-and-webinars#training) ## Join us for these upcoming events UP hosts a number of webinars, trainings and internal workshops both online and in-person throughout the year.  Have a look to see if anything sounds interesting to you. Don't see a workshop or webinar you'd like?  [ Reach out about organizing a workshop](https://www.upthereeverywhere.com/start-me-up-workshops-marketing-strategy) # Past Events (Register to watch online) ![HUBSPOT IN THE NORDICS](https://www.upthereeverywhere.com/hubfs/up%20webinar.jpg) ## HUBSPOT IN THE NORDICS ### KICKSTART YOUR GROWTH WITH AN EXCLUSIVE NORDIC OFFER FROM HUBSPOT [ Access the webinar ](https://page.upthereeverywhere.com/hubspot-just-changed-in-the-nordics) ![BORN IN THE USA](https://www.upthereeverywhere.com/hubfs/1-Sep-30-2024-01-55-12-4339-PM.png) ## BORN IN THE USA ### (Or Sweden, or Germany, or Firenze...) #### A *Branding Question Time *special seminar that looks at this topic. [ Access the seminar ](https://page.upthereeverywhere.com/october-24th-branding-seminar-series) ![Place Branding Question Time Seminar](https://www.upthereeverywhere.com/hubfs/UP_Feburary14_Seminar.png) ## Place Branding Question Time Seminar # Has the world fallen out of love with the Swedish brand? A panel of experts, including specialists in place branding, marketing, and business, gave their thoughts on the impacts on various aspects of the Swedish brand on February 14th 2024.  [ Access the seminar recording now ](https://page.upthereeverywhere.com/place-branding-valentines-special-seminar-post-event) ![Writing workshops and retreats](https://www.upthereeverywhere.com/hubfs/Hero%20images/UP%20writers%20workshop.jpeg) ## Writing workshops and retreats # UP, UP AND AWAY #### UP retreats in the cloud or on the ground #### Either way, get away from your normal routine UP is pleased to host a series of writing workshops that offer a chance to explore ideation and connect with colleagues more deeply through writing and creative interplay.  Find out more or register for one of these upcoming workshops.  [ Learn more about creative retreats ](https://www.upthereeverywhere.com/creative-company-retreats-up-away) ###### S ![Online workshop](https://www.upthereeverywhere.com/hubfs/art%20of%20marketing%20science%201.png) ## Online workshop ### The Art of Marketing Science ##### **Wed, 29 June 2022 **9.30-11.00 EST 14.30-16.00 BST | 5.30-17.00 CET Join us for a special 90-minute online writer's workshop about connecting with scientists. THE ART OF MARKETING SCIENCE will cover fundamental writing principles, explore how to connect with scientists, and leave time for a general discussion and Q&A. [ Learn more ](https://page.upthereeverywhere.com/up-science-writers-workshop-june-2022) ![The Art of Attraction](https://www.upthereeverywhere.com/hubfs/AlexB_Storytelling.webp) ## The Art of Attraction #### **Join us for a 60-minute online workshop.** #### THE POWER OF STORYTELLING IN PLACE BRANDING ##### **Thursday, March 17 from 12.00 - 1.00 PM**** AM CET / 11.00-12.00 PM UK** - Learn how to attract interest in your city or region in a differentiated, authentic way. - Learn how to be relevant to different target groups. - Connect with other marketers of cities and regions in Europe. - Be prepared to roll up your sleeves and have a go at a couple of simple exercises. [ Register to watch recording ](https://page.upthereeverywhere.com/storytelling-for-place-branding-workshop) ![Seminar + special event](https://www.upthereeverywhere.com/hubfs/Lucia%20Day%20Event%20Girls%20with%20Candles.jpeg) ## Seminar + special event ### Join us for a presentation on "Becoming a thought leader & why market analysis matters" ##### Monday, December 13, 2021, 15.30 to 18.30 CET Attend a presentation on: "Becoming a Thought Leader & Why Market Analysis Matters." Presented by UP and Opticom. Seminar will be followed by a special St. Lucia Day celebration. Select either in-person meeting or live-streaming option. [ Register to watch recording ](https://page.upthereeverywhere.com/becoming-a-thought-leader-and-the-importance-of-market-analysis) ![Inbound marketing webinar](https://www.upthereeverywhere.com/hubfs/landing_page_images/lead%20nurturing%20webinar-1.jpeg) ## Inbound marketing webinar #### **Join us for a 60-minute inbound webinar focused on lead nurturing** ##### **Tuesday, March 16 at 4**** PM CET / 11 AM EDT** Lead generation is a key activity for B2B companies, in particular for those with extended sales cycles. There is a clear need to use digital marketing to attract potential buyers and nurture them through the purchase process. At the same time it’s important that each company has a very clear idea of what constitutes a lead, and what the marketing qualifications and sales qualifications are respectively. Join us on for a webinar that offers insights into how B2B companies can work with a combination of content and technology to improve their lead nurturing. [ Register to watch recording ](https://page.upthereeverywhere.com/inbound-marketing-webinar-2021) ![Place Branding Question Time webinar](https://www.upthereeverywhere.com/hubfs/registration%20material%20for%20PBQT%202/PBQT2_option1.jpeg) ## Place Branding Question Time webinar #### **Join us for this webinar discussing the impact of Brexit on inward investment, trade and talent** ##### **Thursday, March 25 at 3.15 PM CET/ 10.15 AM EDT ** Did the impact of Brexit become irrelevant in the midst of a global pandemic? Or are the economic impacts of Brexit and Covid-19 magnifying each other? Join us for a 60-minute webinar featuring thought leaders and place branding experts from the port cities of Liverpool, Rotterdam, Barcelona and Gothenburg who will answer your questions regarding the impact of Brexit. [ Watch recording ](https://page.upthereeverywhere.com/place-branding-question-time-webinar-2021) ###### S [![Watch past webinars](https://no-cache.hubspot.com/cta/default/335999/44a9cf94-2a16-451a-8812-2ae98afafc26.png)](https://cta-redirect.hubspot.com/cta/redirect/335999/44a9cf94-2a16-451a-8812-2ae98afafc26) [![Host a webinar](https://no-cache.hubspot.com/cta/default/335999/2377c2c3-b4ce-4ad0-9ec5-a5753b83e5ff.png)](https://cta-redirect.hubspot.com/cta/redirect/335999/2377c2c3-b4ce-4ad0-9ec5-a5753b83e5ff)