Inbound marketing webinar
Join us for a 60-minute inbound webinar focused on lead nurturing
Tuesday, March 16 at 4 PM CET / 11 AM EDT
Lead generation is a key activity for B2B companies, in particular for those with extended sales cycles. There is a clear need to use digital marketing to attract potential buyers and nurture them through the purchase process. At the same time it’s important that each company has a very clear idea of what constitutes a lead, and what the marketing qualifications and sales qualifications are respectively.
Join us on for a webinar that offers insights into how B2B companies can work with a combination of content and technology to improve their lead nurturing.