Case study: C+A Global

Marketing a number of disparate brands under one umbrella

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C+A Global is a rapidly growing holding company that owns a huge variety of consumer products. The UP team was tasked with bringing together the organization’s exhibition space at CES 2017 for a selection of their brands.

Location

United States

Sector

Consumer

Service

Branding & communications

Background

C+A Global is a rapidly growing holding company that owns a huge variety of  consumer products. From major Polaroid products and the amazing Zink inkless printing technology, to affordable audio equipment and nutrition shakes, their reach is vast. 

The brief

The UP team was tasked with bringing together the organization’s exhibition space at CES 2017 for a selection of these brands, each one requiring a unifying thought and brand new execution to sit within a 30’ x 70’ booth.

The brief required the UP team to deliver over 60 separate panels of creative, campaign messaging, and several animations to fill space in and around the booth - and all with a lead time of just a couple weeks! Never one to shy away from a challenge we set to work methodically researching and learning about each product and working together around the clock from Rome to New Mexico (with London and New Jersey in between) to deliver the work.

The solution

Within days the UP creative team sourced, retouched and created visuals across each area providing the client with options to choose from. Files were passed around the world as Italy slept and New Mexico started their day. Multiple size panels were created from tiny point of sale areas to the large exterior walls of the booth and everything in between. Our animation teams also worked tirelessly to deliver the unifying animation that would sit at the main reception area of the booth as well as a second animation that told the full story of the Ivation portfolio.

 

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The results

Backlit display panels for Lyx Pro audio equipment, Vokai hair styling products, Gold’s Gym nutrition shakes and blenders, and Ivation - an innovation brand that designs and produces a number of home based products from humidifiers to mobile projectors, were featured on stands and displayed on the exterior walls.

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