Background
C+A Global is a rapidly growing holding company that owns a huge variety of consumer products. From major Polaroid products and the amazing Zink inkless printing technology, to affordable audio equipment and nutrition shakes, their reach is vast.
The brief
The UP team was tasked with bringing together the organization’s exhibition space at CES 2017 for a selection of these brands, each one requiring a unifying thought and brand new execution to sit within a 30’ x 70’ booth.
The brief required the UP team to deliver over 60 separate panels of creative, campaign messaging, and several animations to fill space in and around the booth - and all with a lead time of just a couple weeks! Never one to shy away from a challenge we set to work methodically researching and learning about each product and working together around the clock from Rome to New Mexico (with London and New Jersey in between) to deliver the work.