We will transform your brand story. Welcome to your new branding agency.

Branding | Identity | Marketing Communications | Advertising

Creating authentic, powerful brands with unique identities

We help brands connect and engage by finding a unique place and voice in the market. From brand strategy, value propositions and positioning, to visual and verbal identity, to logotype and graphic design, we offer expertise in all brand and identity related areas.


Crafting a new brand and digital approach

Life Science | Branding | Website Design

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How we build your brand


Our objective is to craft a distinctive and unique messaging and identity for your business. This encompasses brand discovery, thorough competitor analysis, precise definition of target audiences and personas, the development of the right positioning and value propositions, to tone of voice and messaging, whilst mapping out the customer journey. 

View branding case study for Jenoptik


Developing a recognizable identity for your brand goes beyond just creating a logo. You need a visual blueprint that defines your brand appearance and your approach to everything from copywriting to image selection.  The identity will carry over onto your website, brochures, product collateral, exhibition stands, advertising and more.

View identity case study for Basel Area



Your communication materials present your brand's external voice to the world (and your internal voice to your employees and partners). Creating content that represents your brand properly, meets your goals for sales and lead development, and effectively positions your brand in the world requires understanding, strategy and a healthy dose of creativity. 

View communication case study for Galderma

UP branding services

Creating content, identity and advertising that delivers results

UP creates all types of content and communications for clients. As a full service branding & communications agency, we offer all stages of content development from research and strategy to writing to design. Our services include:

  • Brand definition and architecture
  • Internal branding
  • Identity, naming and graphic design
  • Packaging design
  • Marketing literature (collateral)
  • Exhibition and event materials
  • Annual reports
  • Copywriting

Developing a product-led brand using brand development and positioning

Branding | Positioning 

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“The best branding comes from the most knowledgeable, yet creative minds. At UP, we are surrounded by others who are astoundingly smart, well rounded, and yes creative. Global talent from up in the cloud, that rains down with amazing ideas…and that is only what Monday is like.”

UP Member, North America

Creating powerful imagery and visuals

Represent your brand with images that really wow. We manage everything from unique photoshoots to enhanced imagery using AI tools. Pictures are worth a thousand words, so let UP create campaign materials, brochures, advertising or exhibition panels that truly get attention and express your message powerfully.

How strong is your brand?

A brand platform should support your existing business but also be strong enough to take you forward to new areas in the future. Ask UP to review the strength of your brand image and provide you with an action plan for moving forward.

Get a brand checkup