5 tell-tale signs of a weak brand and how to strengthen it
Strong brands make more money than weak ones. Consumers flock to recognized names and strong brands. They also tend to pay premium prices for them.
Branding | Identity | Marketing Communications | Advertising
We help brands connect and engage by finding a unique place and voice in the market. From brand strategy and positioning, to visual and verbal identity, as well as logo and graphic design, we offer expertise in all brand and identity related areas.
Turn to us for dazzling execution on your brand messaging and communications. From thought-provoking advertising campaigns to magazines or annual reports, our team will conceptualize and produce marketing communications that reflect your brand image and build credibility, as well as sales. Need a stand in Las Vegas for CES? Then you've also come to the right place.
The goal of branding services is to create a recognizable and lovable brand for your business. It's about differentiating your business from the competition, attracting the right people, and communicating effectively with them. The process includes brand discovery, competitor analysis, target audience definition, brand voice and messaging, and customer journey mapping.
Developing a recognizable identity for your brand goes beyond just creating a logo. You need a visual blueprint that defines your brand appearance and your approach to everything from copywriting to image selection. The identity will carry over onto your website, brochures, product collateral, exhibition stands, advertising and more.
View identity case study for Basel Area
Your communication materials present your brand's external voice to the world (and your internal voice to your employees and partners). Creating content that represents your brand properly, meets your goals for sales and lead development, and effectively positions your brand in the world requires understanding, strategy and a healthy dose of creativity.
UP creates all types of content and communications for clients. As a full service branding & communications agency, we offer all stages of content development from research and strategy to writing to design. Our services include:
UP has writers with specialities ranging from life science to financial services to advertising copywriting.
SOFTWARE | Advertising | USA
From wildly creative print ads to show-stopping TV commercials, UP has you covered with traditional and online advertising.
Traditional print media still holds a strong place in the advertising mix for many companies. In the life sciences and many other b2b industries, print journals and industry-specific publications (even if published online) continue to play an important role. This calls for a classic approach to advertising creative that gets its point across quickly with impact and creativity. UP excels in this medium.
Successful digital marketing today requires the use of paid media. Which media you use may differ depending on your industry and target audience, but Google, Facebook and other possibilities have to be a part of your marketing strategy. Our team provides strategy planning, placement and creative development services.
From digital channels like YouTube and social media to TV advertising to specialty websites, the role of TV and film in marketing continues to grow. UP can help you create the right sort of film for each channel to get the message across to your target audience and achieve your goals.
UP Member, North America
Represent your brand with images that wow. Pictures are worth a thousand words, so let UP design campaign materials, brochures, advertising or exhibition panels that get attention and express your message powerfully.