Creating a buzz for an old time classic at the world’s largest tech show

The brief

As part of their presence at CES 2017, C+A Global (licensee of a number of Polaroid products) tasked the UP team with the launch of brand new product, the Polaroid HOOP. New to the market the Polaroid HOOP provides a smart and simple home video and surveillance technology that can be used in multiple ways in and around the home. Images are streamed live, remotely and securely to your mobile device from anywhere.

The solution

UP created the campaign line: Home. Life. Security. Connected, In an Instant. to compliment the existing Polaroid campaign: Live. Print. Share. (also created by UP) in order to tie the two, otherwise separate, expo booth spaces together.

Once the campaign line was set the teams started work on creating graphics for the space, starting with the product itself which was captured in stunning detail by the UP team of animators in CGI. 

Panels across the full booth were then created bringing the product into context around the home, resulting in a high quality, clean and sophisticated booth environment.