Putting places on the map
Developing unique and authentic place and destination brands is one of the hardest areas of marketing. We know because we have experience of working in this area extensively. Our specialist business focus area UP FOR REAL is dedicated to place branding and destination marketing. We have worked with countries, regions, cities, communities and airports to help develop their identities and create cohesive marketing programs.
Places and destinations come in all shapes and sizes, and these days it seems as though everywhere is trying to put themselves on the map. T-shirts proclaiming I love NY. I love Paris. Even I love Milwaukee. Is there enough love to go around?
Places and destinations need to find their own authentic point of difference, but how do you do that?
At UP FOR REAL we help create authentic, distinct, destination and place brands. First, we help with developing the mechanisms and processes for a sound strategic approach – one involving all key stakeholders in the process. We then help turn this into a powerful creative solution for building a sustainable place brand.
UP FOR REAL has experience consulting for a number of cities, municipalities and places, including the city of Stockholm, the city of Amsterdam, the city of Liverpool, Holland branding, Airport City Stockholm, Stockholm Arlanda Airport, and municipalities such as Sigtuna and Arvidsjaur in Sweden, to name a few. Led by Place Branding expert Julian Stubbs, our senior team are deeply involved in the process and with a global presence we have resource second to none.
Team Leader: Julian Stubbs
Branding & Communications. We help brands connect and engage by finding a unique voice in the market. From strategy and positioning, to logo and graphic design, to advertising campaigns, we produce identity and communications materials that build credibility, as well as sales.
Inbound & Content Marketing. UP has a team of inbound-certified content experts, writers and designers who know your market and can develop an inbound marketing strategy that will help you attract visitors to your website, convert them into leads and then into customers.
Digital & Social Media. We can help tie your online and offline branding together with digital and social media services, including websites, microsites, mobile apps, SEO, blogging and AdWords or social media campaigns.