Place Branding and
Destination Marketing

Putting places on the map

Developing unique and authentic place and destination brands is one of the hardest areas of marketing. We know because we have experience of working in this area extensively. Our specialist business focus area UP FOR REAL is dedicated to place branding and destination marketing. We have worked with countries, regions, cities, communities and airports to help develop their identities and create cohesive marketing programs. 

Places and destinations come in all shapes and sizes, and these days it seems as though everywhere is trying to put themselves on the map. T-shirts proclaiming I love NY. I love Paris. Even I love Milwaukee. Is there enough love to go around?

Places and destinations need to find their own authentic point of difference, but how do you do that?

Creating authentic place brands

At UP FOR REAL we help create authentic, distinct, destination and place brands. First, we help with developing the mechanisms and processes for a sound strategic approach – one involving all key stakeholders in the process. We then help turn this into a powerful creative solution for building a sustainable place brand.

UP FOR REAL has experience consulting for a number of cities, municipalities and places, including the city of Stockholm, the city of Amsterdam, the city of Liverpool, Holland branding, Airport City Stockholm, Stockholm Arlanda Airport, and municipalities such as Sigtuna and Arvidsjaur in Sweden, to name a few. Led by Place Branding expert  Julian Stubbs, our senior team are deeply involved in the process and with a global presence we have resource second to none. 

Place Branding Q&A   |   Place Branding Podcast  |  Place Branding Book 


Team Leader: Julian Stubbs

Have a question? Contact us

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Place Branding Webinar

Closed for Business - Is Inward Investment Dead? Join us for the first Place Branding Question Time. A 60-minute webinar discussion panel and your opportunity to ask the experts what they think.

Register for place branding webinar

Our work

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Watch a video from a place branding event

Place Branding Event Liverpool

Place Branding Event Videos

Watch presentations from the International Place Branding Event Liverpool, which featured speakers from top city destinations such as Amsterdam, London, Stockholm, Barcelona, Hamburg, Liverpool, and more. 

View the videos

Listen to the Podcast


 Listen now

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Rethinking Place Branding

Get a free chapter from the book "Rethinking Place Branding" covering stakeholder engagement. The chapter was written by Julian Stubbs. 

Free Book Chapter

Our services

branding and communications agency services

Branding & Communications. We help brands connect and engage by finding a unique voice in the market. From strategy and positioning, to logo and graphic design, to advertising campaigns, we produce identity and communications materials that build credibility, as well as sales.

inbound marketing agency content marketing services

Inbound & Content Marketing. UP has a team of inbound-certified content experts, writers and designers who know your market and can develop an inbound marketing strategy that will help you attract visitors to your website, convert them into leads and then into customers.

video, film, soundtrack creation agency services

Film & Sound.  Our talent pool includes musicians, song writers and video technicians who can create unique soundtracks for your corporate films or put together a streaming YouTube video that showcases your products or company.

market research start-me-up workshops

Market Research. UP starts all major marketing, branding, advertising and creative service projects with a thorough briefing process. This phase might include research or a Start Me UP workshop. It’s the beginning of any good marketing plan.

social media & digital marketing agency service

Digital Services. We not only build websites, microsites and e-commerce platforms, we can also help tie your online and offline branding together with digital and social media services, pay per click (PPC), SEO, or Adwords.


Wish You Were Here

Get a free sample chapter from the book “Wish You Were Here, The Branding of Stockholm and Destinations,” about what makes destination brands, and places themselves, worthy of their dot on the map.

 Get a free chapter