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Putting your place on the map

With strategic place and city branding, you can make your place irresistible

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MARKETING | COMMUNICATIONS | DIGITAL | BRANDING | ADVERTISING AGENCY

 Photography by Marketing Liverpool

Your reputation precedes you

But if it doesn’t, we can fix that together. A strong place brand helps you attract visitors, residents, talent and investors. And voila, your place is now a destination

Unite everyone around a shared vision

Working with UP FOR REAL, a global place branding agency, you can cut through complexity, moving from confusion and disagreement to clarity and action.

Meet the destination branding experts

We help you get under the skin of your place, identify its unique selling points then communicate them powerfully to a wide and relevant audience.

Are you ready to put your place on the map?

Let's go!

“The long-term prosperity and growth of a place depends very much on how others see it. A place's brand, image and received perception are critical to success. Simply sticking a red heart on a tee-shirt might seem like an easy fix, but it will never achieve true love.”

Julian Stubbs, CEO, UP THERE EVERYWHERE

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Creating a new identity and website for a Swiss region

place branding | identity & website | switzerland

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Marketing for tourism and economic development

Sustainable tourism

Create a brand that visitors find exciting. We help you define your position and turn residents and local businesses into passionate ambassadors for your place.

Investment & talent

Competing with other places using financial incentives is a race to the bottom. Attract investors and talent by making an emotional connection and offering clear benefits.

Residential growth

Successful people make successful places. With the right city branding, you can entice the types of people who build flourishing communities over the long-term. 

Civic pride

Move beyond opinions and create a shared vision, uniting different groups around common values and ambitions to create pride across the social spectrum.

Meaningful spaces

Be bold, stand up, be heard. The best city branding taps into the character of your urban space, giving it meaning and enhancing the user experience.

Read our place branding question and answers to learn more about how we can help

Read Place Branding Q&As

 

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Putting the frozen north on the map

Place branding | Branding & commuications | Sweden

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Effective, from start to finish

If you’re going to do something, do it properly. Attract people and investment with our tried and test framework for creating a sustainable and authentic place brand.

Get the strategy right

Guided by a clear strategy, your place branding project is set for success. We help you define your goals and choose the best route to reach them. This includes involving all your stakeholders, scrutinizing your strengths and weaknesses, and creating a strong market position. 

Learn more about our process

Understand the market

Rather than relying on your own assumptions, choose the right people and ask the right questions. Gather vital intelligence to strengthen your place branding strategy with brand audits, media analysis, stakeholder workshops and community engagement.

Learn more about UP Analysis 

Generate leads

Inbound marketing allows you to build relationships with your target audience and generate meaningful leads. Create useful, interesting content and position yourself at the forefront of your market. Undervalued in place branding but extremely powerful.

Learn more about inbound marketing

Raise your online profile

Make sure your online presence promotes your place as well as you. We help with digital strategy from idea to execution across all channels. Not least, building a content-rich, well-designed and user-friendly website that works smoothly on any platform.

Learn more about digital services

Spread the word

Once you have the story, tell the world. We devise campaigns based on the unique qualities of your place then launch them with a splash. Advertising, articles, blog posts, and social media that attract, engage and persuade people to take the next step.

Learn more about promotion

Connect, learn and grow

Nothing beats meeting face-to-face. We help you organise digital events where you can promote your place and find collaborators. And training sessions for your team to learn the writing and marketing skills that will carry your place brand forward.

Learn more about UP workshops

Insights from place branding experts in our podcasts and webinars

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video-icon-02Watch the second Place Branding Question Time webinar

Did the impact of Brexit become irrelevant in the midst of a global pandemic? Or are the economic impacts of Brexit and Covid-19 magnifying each other?

Watch the 60-minute webinar recorded on March 25 featuring experts from the port cities of Liverpool, Rotterdam, Barcelona and Gothenburg answering questions regarding the impact of Brexit.

video-icon-02Place Branding Question Time: webinar series

Watch the recording from the first Place Branding Question Time: "Closed for Business - Is Inward Investment Dead?"  a 60-minute webinar discussion panel with questions from the audience. 

Watch now

mic-icon-01Place Branding podcast series: Wish You Were Here

Are you passionate about place branding? Or curious to learn more about how to market destinations? Either way, you’re invited to join us on a journey to uncover the most compelling examples of place branding and destination marketing in the world. The Place Branding Podcast takes you to some of the world’s most intertsing destinations to talk to people who live and breath place branding.

Listen now

Turn local knowledge into global impact

The UP FOR REAL team is brimming with talented designers, filmmakers and writers who bring ideas to life beautifully. We also have branding expertise across specific sectors including tourism, financial services, IT and life sciences. This formidable combination means you get more impact for your money.

We work in six time zones and speak your language. So wherever you are, we’re sure to find common ground. And, thanks to our use of the latest cloud-based collaboration tools, you can expect swift and efficient service.

Are you ready to put your place on the map?

Contact us

“Get out of your own head! It’s a really tricky thing to do, but essential for good place branding. Only once you’ve seen things from your audience's perspective can you find the best way to communicate with them.”

Ardi Eleveld, brand strategist and lead of UP FOR REAL

Get insights from place branding experts

Place Branding? It's not about the logo. Find out what experts from top city destinations around the world, such as Amsterdam, London, Stockholm, Barcelona and more, think. Listen to a series of 18-20 minute presentations from the International Place Branding Event Liverpool and make up your own mind what it's all about.

Listen now

Rethinking place branding

Get a free chapter from the book "Rethinking Place Branding" covering stakeholder engagement written by Julian Stubbs.

Free Book Chapter

Wish You Were Here

Wish You Were Here

Place branding and destination marketing explained

Wish You Were Here, The Branding of Stockholm and Destinations is a book on place branding from Julian Stubbs, one of the founders of UP THERE, EVERYWHERE.

It covers the key elements in developing a successful destination branding program and looks at other relevant examples from around the world, such as New York, Liverpool, Barcelona, The Ice Hotel, Hollywood and more. 

Get FREE Chapter of Wish You Were Here

Read more on our blog

03 May 2021

What's next after COVID? The new destination marketing playbook

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22 Apr 2021

The travel revolution and the future traveller: How will this story unfold?

T  hankfully, after the pandemic’s freakish, elongated turbulence, the...

10 Nov 2020
Place Branding Featured | 6 min read

Place branding: Reflections on inward investment in Sweden during COVID-19

T he COVID-19 pandemic has put the world on hold. Around the globe, bu...

“Be funny, be surprising, be exciting. Be all of those things but above all be real. Whatever angle you choose to promote your place, it must have deep roots. Tap into that authentic character and you’re onto a winner.”

Olly Davy, copywriter and tone of voice specialist, UP FOR REAL