Three elements of great place branding
When it comes to creating a place brand that works, there is much more involved than just creating a logo and slogan.
With strategic place and city branding, you can make your place irresistible
But if it doesn’t, we can fix that together. A strong place brand helps you attract visitors, residents, talent and investors. And voila, your place is now a destination.
Working with UP FOR REAL, a global place branding agency, you can cut through complexity, moving from confusion and disagreement to clarity and action.
We help you get under the skin of your place, identify its unique selling points then communicate them powerfully to a wide and relevant audience.
Are you ready to put your place on the map?
THE POWER OF STORYTELLING IN PLACE BRANDING
Join us for a 60-minute online workshop Thursday, March 17. Learn how to attract interest in your city or region in a differentiated, authentic way.
Julian Stubbs, CEO, UP THERE EVERYWHERE
Create a brand that visitors find exciting. We help you define your position and turn residents and local businesses into passionate ambassadors for your place.
Competing with other places using financial incentives is a race to the bottom. Attract investors and talent by making an emotional connection and offering clear benefits.
Successful people make successful places. With the right city branding, you can entice the types of people who build flourishing communities over the long-term.
Move beyond opinions and create a shared vision, uniting different groups around common values and ambitions to create pride across the social spectrum.
Be bold, stand up, be heard. The best city branding taps into the character of your urban space, giving it meaning and enhancing the user experience.
If you’re going to do something, do it properly. Attract people and investment with our tried and test framework for creating a sustainable and authentic place brand.
Guided by a clear strategy, your place branding project is set for success. We help you define your goals and choose the best route to reach them. This includes involving all your stakeholders, scrutinizing your strengths and weaknesses, and creating a strong market position.
Rather than relying on your own assumptions, choose the right people and ask the right questions. Gather vital intelligence to strengthen your place branding strategy with brand audits, media analysis, stakeholder workshops and community engagement.
Inbound marketing allows you to build relationships with your target audience and generate meaningful leads. Create useful, interesting content and position yourself at the forefront of your market. Undervalued in place branding but extremely powerful.
Make sure your online presence promotes your place as well as you. We help with digital strategy from idea to execution across all channels. Not least, building a content-rich, well-designed and user-friendly website that works smoothly on any platform.
Once you have the story, tell the world. We devise campaigns based on the unique qualities of your place then launch them with a splash. Advertising, articles, blog posts, and social media that attract, engage and persuade people to take the next step.
Nothing beats meeting face-to-face. We help you organise digital events where you can promote your place and find collaborators. And training sessions for your team to learn the writing and marketing skills that will carry your place brand forward.
Watch the recording from the first Place Branding Question Time: "Closed for Business - Is Inward Investment Dead?" a 60-minute webinar discussion panel with questions from the audience.
Are you passionate about place branding? Or curious to learn more about how to market destinations? Either way, you’re invited to join us on a journey to uncover the most compelling examples of place branding and destination marketing in the world. The Place Branding Podcast takes you to some of the world’s most intertsing destinations to talk to people who live and breath place branding.
Did the impact of Brexit become irrelevant in the midst of a global pandemic? Or are the economic impacts of Brexit and Covid-19 magnifying each other?
Watch the 60-minute webinar recorded on March 25 featuring experts from the port cities of Liverpool, Rotterdam, Barcelona and Gothenburg answering questions regarding the impact of Brexit.
Today’s New York City is a delight; one of the world’s most desirable places to live, work, or visit. Its name is synonymous with success, wealth and the American dream. But back in the mid-70s, New York was a different place. It was dirty and rundown, suffering from serious crime and drug problems. People associated New York with danger and lawlessness.
The UP FOR REAL team is brimming with talented designers, filmmakers and writers who bring ideas to life beautifully. We also have branding expertise across specific sectors including tourism, financial services, IT and life sciences. This formidable combination means you get more impact for your money.
We work in six time zones and speak your language. So wherever you are, we’re sure to find common ground. And, thanks to our use of the latest cloud-based collaboration tools, you can expect swift and efficient service.
Are you ready to put your place on the map?
Ardi Eleveld, brand strategist and lead of UP FOR REAL
Place Branding? It's not about the logo. Find out what experts from top city destinations around the world, such as Amsterdam, London, Stockholm, Barcelona and more, think. Listen to a series of 18-20 minute presentations from the International Place Branding Event Liverpool and make up your own mind what it's all about.
Royal Djurgården is the single biggest attraction in Scandinavia, attracting the largest number of visitors and its facilities are the biggest custodians of Swedish culture. UP's place branding work included workshops, design and rollout events.
Read case study
Wish You Were Here, The Branding of Stockholm and Destinations is a book on place branding from Julian Stubbs, one of the founders of UP THERE, EVERYWHERE.
It covers the key elements in developing a successful destination branding program and looks at other relevant examples from around the world, such as New York, Liverpool, Barcelona, The Ice Hotel, Hollywood and more.
Olly Davy, copywriter and tone of voice specialist, UP FOR REAL