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From startups to services: Three secrets to building a successful cloud-based business

February 12, 2018 | Lawrence Masle

It’s no secret that the cloud has significantly disrupted the way businesses are run today. Think about Über, Amazon and Facebook. Yet, most businesses have not moved into the cloud in their everyday way of working. Start-up companies using traditional models to build their businesses often struggle with high overhead costs, such as expensive office space and employee salaries and benefits.

E-ployment, Cloud

The Place Branding Podcast: Liverpool

January 26, 2018 | Julian Stubbs

The Place Branding Podcast, Wish You Were Here. This edition: Liverpool. Interviews with Chris Brown, Marketing Director of Liverpool and John Lennon’s sister, Julia, in the famous Cavern Club. The Place Branding Podcast: Liverpool

Communications, Place Branding

8 tips for writing effective SEO content for your website

December 11, 2017 | Derrick English Jr

Web content is scanned, not read. Follow these effective SEO content writing tips to be able to rank high in SERPs and provide value to your web readers.

SEO, Content Marketing

Branding Scandinavia’s #1 Attraction: Royal Djurgården

October 27, 2017 | Julian Stubbs

An exciting new place brand identity for Royal Djurgården (the Royal Game Park) of Stockholm made its grand debut today at a special event attended by Björn Ulvaeus, the Swedish songwriter and former ABBA band member. UP was delighted to be a part of the event, having led the team that created the new brand, identity and website.  

Place Branding

Picking the right agency model matters for both client and agency marketers

October 26, 2017 | Christos Karakanna

Having worked in agencies for 18 years or so, the one thing I can say for certain is change happens; you either keep up or die, or become stale and slowly wither away.  And if you are really brave you get ahead of the curve. And if you are exceptionally smart you pick the right curve. But picking the right path has always been the tough part.

E-ployment, Cloud

Why I quit a steady corporate job for e-ployment

October 24, 2017 | Jesper Ek

There’s a difference between knowing the path and walking the path. You might remember this passage (a version of a wise old saying) from the movie The Matrix. It applies to a recent life-changing decision I made, and I think many people might relate to it.


Jesper Ek from Roche Diabetes Care joins cloud based agency UP THERE, EVERYWHERE.

October 16, 2017 | Julian Stubbs

Jesper Ek, formerly sub regional Head Nordics at Roche Diabetes Care, has joined UP THERE, EVERYWHERE, the global cloud based brand and marketing agency. Ek has over 20 years of corporate pharmaceutical and Medtech experience leading teams in Roche, Biovitrum and Pharmacia Corp in Europe and North America. He brings a broad experience in pre launching and launching health care products such as Avastin, Tarceva and Accu-Chek. He was responsible for company communication as well as leading marketing and sales teams over the years with a strong proven track record in leadership and sales results.

5 Tips for Getting the Best Results from Video Interviews [Video]

October 10, 2017 | Ewan Cameron
Filmed interviews are a great way to add visual interest to a website, presentation or sales material, as well as to get information across to your audience quickly. Interviews can help showcase your internal experts or align your business with important industry thought-leaders. And they typically don’t require a huge production budget to do successfully.

Communications, Video

Finding freedom and the future at INBOUND 2017

September 29, 2017 | Robert England

The Inbound conference in Boston Sept 25-28 was a huge and colourful event as usual. Some of my life science industry colleagues were attending another conference on Bioprocessing. When I met them at Inbound their mouths dropped open. “I wish my conference looked like this,” said Andy, a potential new member who has worked in biotech for several years.

Inbound Marketing

HubSpot announces new features at INBOUND '17

September 29, 2017 | Shari Monnes

HubSpot introduced some exciting new features and plans for its marketing automation platform at this year's INBOUND in Boston Sept 25-28, 2017. UP was there to get the inside scoop on the latest tools and techniques, and gather new ideas for how to deliver the best results for you.

Inbound Marketing

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