It’s no secret that the cloud has significantly disrupted the way businesses are run today. Think about Über, Amazon and Facebook. Yet, most businesses have not moved into the cloud in their everyday way of working. Start-up companies using traditional models to build their businesses often struggle with high overhead costs, such as expensive office space and employee salaries and benefits.
An exciting new place brand identity for Royal Djurgården (the Royal Game Park) of Stockholm made its grand debut today at a special event attended by Björn Ulvaeus, the Swedish songwriter and former ABBA band member. UP was delighted to be a part of the event, having led the team that created the new brand, identity and website.
Having worked in agencies for 18 years or so, the one thing I can say for certain is change happens; you either keep up or die, or become stale and slowly wither away. And if you are really brave you get ahead of the curve. And if you are exceptionally smart you pick the right curve. But picking the right path has always been the tough part.
Jesper Ek, formerly sub regional Head Nordics at Roche Diabetes Care, has joined UP THERE, EVERYWHERE, the global cloud based brand and marketing agency. Ek has over 20 years of corporate pharmaceutical and Medtech experience leading teams in Roche, Biovitrum and Pharmacia Corp in Europe and North America. He brings a broad experience in pre launching and launching health care products such as Avastin, Tarceva and Accu-Chek. He was responsible for company communication as well as leading marketing and sales teams over the years with a strong proven track record in leadership and sales results.
The Inbound conference in Boston Sept 25-28 was a huge and colourful event as usual. Some of my life science industry colleagues were attending another conference on Bioprocessing. When I met them at Inbound their mouths dropped open. “I wish my conference looked like this,” said Andy, a potential new member who has worked in biotech for several years.
HubSpot introduced some exciting new features and plans for its marketing automation platform at this year's INBOUND in Boston Sept 25-28, 2017. UP was there to get the inside scoop on the latest tools and techniques, and gather new ideas for how to deliver the best results for you.