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What you need to know before buying a microphone

July 13, 2018 | Mike McDowall

You’ve bought a portable digital audio recorder and now you want to improve your recordings by adding an external microphone. Good idea. The problem is that there are thousands of mics to choose from with a variety of characteristics to consider, and you’re not sure where to start. Let me make that purchase as painless as possible with this handy guide.

Digital, Communications, Technology

A day in the life of a digital nomad: How alternative work arrangements make gig companies work

June 21, 2018 | Alex Beeching

Working in the cloud as part of the gig economy company has advantages. As a cloud-based company, UP There, Everywhere embraces the lifestyle of digital nomads. In fact, alternative work arrangements are a major part of the appeal for UP members who tend to live around the world – some following a digital nomad lifestyle, others working from home or in shared co-working office spaces, but all working in the cloud. Let’s take a closer look at why one new UP member chose to leave the 9-to-5 world to work in the gig economy, or as UP calls it "e-ployment”. 

Digital, International, E-ployment, Cloud

13 ways the International Place Branding Event Liverpool inspired and connected

June 15, 2018 | Shari Monnes

From its unique location in a historic dockside warehouse to its fast-moving format featuring thirteen 18-minute long presentations from an array of experts, the International Place Branding Event Liverpool 2018 May 31-June 1 delivered on its promise to inspire and connect those interested in taking a deep dive into place branding and destination marketing.

Place Branding, UP FOR REAL

Nine things you need to know before buying a digital recorder for your podcast or YouTube programme

June 11, 2018 | Mike McDowall

There are hundreds of portable digital recorders on the market and choosing the right one for you can be a frustrating and confusing experience. Over the years, I have used many different types of recorders in a wide variety of locations and conditions, and I’ve learned which features are desirable and which are not. Here are a few tips to help you make the right purchase.

Digital, Communications, Technology

Nine reasons starting a podcast should be at the top of your ‘to do’ list

May 28, 2018 | Mike McDowall

A few days ago, a former colleague said to me, “Podcast are really having a moment.”
“A moment?” I said, incredulous.  “This isn’t a moment, this is an audio revolution!”

In the past few years, interest in podcasts has absolutely exploded.  Many people credit Serial, the smash hit true crime series, with launching the medium into the stratosphere back in 2014, but the truth is demand was already high, and rising exponentially.

Digital, Creativity

What I’ve learnt as an integrated realist

May 16, 2018 | Christos Karakanna

I’m an integrated realist.

Don’t worry, that’s not a term you are meant to have heard before, but it is one I’ve been toying with for a few months now.

I think it quite nicely sums up my beliefs, my approach and the marketeer I am.

Creativity, Marketing Strategy

Meet the city stylists: A new breed of communicators shaping today's place brands

May 08, 2018 | Don Macdonald

As cities grow in size and importance, the image of the city is coming under the control of savvy communicators who know what it takes to create a successful destination brand.

Place Branding, UP FOR REAL

Are you UP to speed with Inbound and Content Marketing?

April 27, 2018 | Shari Monnes

For the last half a decade or more, inbound and content marketing have been gaining prominence as a more effective and less intrusive way of attracting customers than traditional “outbound” advertising and marketing. Yet, 55% of B2B marketers say they are unclear about what content marketing success or effectiveness looks like. (Content Marketing Institute, 2015). Are you one of them? If so, you might be interested in learning more at our upcoming Inbound Marketing Seminar.

Content Marketing, Inbound Marketing

Destination Liverpool: A place branding experience you won't want to miss

April 14, 2018 | Shari Monnes

UP is heading to Liverpool soon for a two-day Ted-style conference on place branding. The International Place Branding Event Liverpool 2018 happens on the 10-year anniversary of Liverpool being named the 2008 European Capital of Culture. Why Liverpool you might say? Beyond the Beatles and its famous football club, Liverpool has a lot to offer in understanding what makes a place a destination.

Place Branding, International

BBC Radio 4's Ritula Shah to speak at Liverpool Place Branding Event June 1st, 2018

April 13, 2018 | Julian Stubbs

Award-winning BBC Journalist and Broadcaster Ritula Shah has joined the line up of speakers for the International Place Branding Event Liverpool, which takes place May 31st and June 1st. She will be talking about the importance of identity.

Blog: Swedish | English

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