Entering a new market like China can be hard, but there are always methods and lessons to follow. Actually, between you and a successful marketing campaign, there are only 6 steps to follow.
Populism, protectionism and nationalism are all current trends we hear and read about around the world. Do these topics make foreign markets seem even farther away and less accessible?
Not to us, here at UP THERE, EVERYWHERE, the world’s first global cloud-based agency. We transcend borders around the globe, and facilitate business and cultural exchanges between Asia and Europe/North America.
UP is pleased to announce the launch of a new focus area within our global cloud-based agency offering: UP FOR ASIA. UP FOR ASIA provides branding, digital marketing and consultancy services for Asian businesses looking to enter and operate in the European/North American markets, as well as the reverse.
You UP for some exposed mistakes?
No startup can do without challenges and mistakes while building and promoting their digital product. Why? Because, as Albert Einstein once said: “anyone who has never made a mistake has never tried anything new.” And the aim of every startup is to create something new and innovative.
Mega-trends in digital marketing: values and trust
Most of today’s marketing is digital. In 2017 a turning point was reached: more money was spent advertising online than on ads on TV. Digital marketing budgets are growing by over 10% per year and traditional budgets by about -1% per year. But beyond spend, what are the behavioural mega-trends in the digital world? How should marketers deal with the changes ahead?