With social selling, your sales team leverages their social presence to drive brand awareness and uses education to accelerate an account-based marketing (ABM) strategy and convert top prospects into customers.
UP is pleased to announce the launch of a new focus area within our global cloud-based agency offering: UP FOR ASIA. UP FOR ASIA provides branding, digital marketing and consultancy services for Asian businesses looking to enter and operate in the European/North American markets, as well as the reverse.
You UP for some exposed mistakes?
No startup can do without challenges and mistakes while building and promoting their digital product. Why? Because, as Albert Einstein once said: “anyone who has never made a mistake has never tried anything new.” And the aim of every startup is to create something new and innovative.
Mega-trends in digital marketing: values and trust
Most of today’s marketing is digital. In 2017 a turning point was reached: more money was spent advertising online than on ads on TV. Digital marketing budgets are growing by over 10% per year and traditional budgets by about -1% per year. But beyond spend, what are the behavioural mega-trends in the digital world? How should marketers deal with the changes ahead?
At this year’s INBOUND marketing conference in Boston, software provider HubSpot rolled out some exciting new features and announced a broad new focus area: Customer Service. As HubSpot Agency Partners, UP is excited about many of these new features, because it means our clients now have access to even more ways to attract the right sort of leads, nurture them all the way down the sales funnel and keep them engaged as happy customers.