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Why we’re excited about these seven HubSpot feature announcements from INBOUND18

September 17, 2018 | Shari Monnes

At this year’s INBOUND marketing conference in Boston, software provider HubSpot rolled out some exciting new features and announced a broad new focus area: Customer Service. As HubSpot Agency Partners, UP is excited about many of these new features, because it means our clients now have access to even more ways to attract the right sort of leads, nurture them all the way down the sales funnel and keep them engaged as happy customers.

Digital, Inbound Marketing

Content marketing: How to adapt to the new way of selling

August 29, 2018 | Derrick English Jr.

From driving more leads into the sales funnel to building long-term relationships, content marketing is the new strategy your business should use to generate new sales.

Content Marketing

Presentation Perfection

August 23, 2018 | Julian Stubbs

Everyone needs to hone their skills when it comes to standing up on stage and presenting in front of an audience. This week UP ran a presentation skills training course, bringing in top UK trainer Sue Gibbons.

UP Partners with Exesios for digital design and development

August 02, 2018 | Shari Monnes

UP is pleased to announce a new partnership with digital innovation and brand design agency Exesios, located in Stoke-on-Trent. The Exesios team grows UP’s presence in the UK and places a local team in the north of the country. Specialising in the creation of optimised, content-focused websites and innovative digital solutions from responsive e-commerce sites with complex back-end data management, to landing pages, e-newsletters, apps and more, Exesios brings expert digital UX and front end design and branding to the UP family.

News

What you need to know before buying a microphone

July 13, 2018 | Mike McDowall

You’ve bought a portable digital audio recorder and now you want to improve your recordings by adding an external microphone. Good idea. The problem is that there are thousands of mics to choose from with a variety of characteristics to consider, and you’re not sure where to start. Let me make that purchase as painless as possible with this handy guide.

Digital, Communications, Technology

A day in the life of a digital nomad: How alternative work arrangements make gig companies work

June 21, 2018 | Alex Beeching

Working in the cloud as part of the gig economy company has advantages. As a cloud-based company, UP There, Everywhere embraces the lifestyle of digital nomads. In fact, alternative work arrangements are a major part of the appeal for UP members who tend to live around the world – some following a digital nomad lifestyle, others working from home or in shared co-working office spaces, but all working in the cloud. Let’s take a closer look at why one new UP member chose to leave the 9-to-5 world to work in the gig economy, or as UP calls it "e-ployment”. 

Digital, International, E-ployment, Cloud

13 ways the International Place Branding Event Liverpool inspired and connected

June 15, 2018 | Shari Monnes

From its unique location in a historic dockside warehouse to its fast-moving format featuring thirteen 18-minute long presentations from an array of experts, the International Place Branding Event Liverpool 2018 May 31-June 1 delivered on its promise to inspire and connect those interested in taking a deep dive into place branding and destination marketing.

Place Branding, UP FOR REAL

Nine things you need to know before buying a digital recorder for your podcast or YouTube programme

June 11, 2018 | Mike McDowall

There are hundreds of portable digital recorders on the market and choosing the right one for you can be a frustrating and confusing experience. Over the years, I have used many different types of recorders in a wide variety of locations and conditions, and I’ve learned which features are desirable and which are not. Here are a few tips to help you make the right purchase.

Digital, Communications, Technology

Nine reasons starting a podcast should be at the top of your ‘to do’ list

May 28, 2018 | Mike McDowall

A few days ago, a former colleague said to me, “Podcast are really having a moment.”
“A moment?” I said, incredulous.  “This isn’t a moment, this is an audio revolution!”

In the past few years, interest in podcasts has absolutely exploded.  Many people credit Serial, the smash hit true crime series, with launching the medium into the stratosphere back in 2014, but the truth is demand was already high, and rising exponentially.

Digital, Creativity

What I’ve learnt as an integrated realist

May 16, 2018 | Christos Karakanna

I’m an integrated realist.

Don’t worry, that’s not a term you are meant to have heard before, but it is one I’ve been toying with for a few months now.

I think it quite nicely sums up my beliefs, my approach and the marketeer I am.

Creativity, Marketing Strategy

Blog: Swedish | English

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