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Leadership Team

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  • Julian Stubbs

    Founder, CEO & Head of UP for Real

    Stockholm, Sweden

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    Julian Stubbs

    Founder, CEO & Head of UP for Real

    Stockholm, Sweden

    Connect to Julian

    Julian Stubbs is founder and CEO of UP THERE, EVERYWHERE. He is a brand strategist, writer and presenter who has worked with developing brand strategies and identities for a wide range of companies, organisations and places. From Technicolor, the Hollywood movie company to the Nobel Peace Prize Concert, to the city of Stockholm, in Sweden. 

    Today Julian is working with a number of brand and identity projects across the world from California to Switzerland, from biotech and healthcare companies to places and cities. Julian is also a frequent keynote speaker at conferences and seminars and moderator of workshops. He is a firm advocate of digital content and inbound marketing and made UP a HubSpot Partner agency. 

    Place Branding Specialist

    His first business book, titled Wish You Were Here, explores the branding of places and destinations as well as his work for the city of Stockholm, where Julian created the brand positioning and tagline ‘Stockholm, The Capital of Scandinavia’. His second book on the UP business model and work revolution sweeping the world is called E-Ployment; Living & Working in the Cloud. Both books are available on Amazon. 

    Julian travels about 120 days a year from his home just outside of Stockholm, Sweden. He is married with two boys and in his free time his passion is watching Liverpool FC, playing tennis, reading history and anything to do with The Beatles. 

    Read Julian's Blog Posts

  • Eric Dowell

    Co-Founder & Head of Creative Services

    Princeton, NJ, USA

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    Eric Dowell

    Co-Founder & Head of Creative Services

    Princeton, NJ, USA

    Connect to Eric

    Eric is the creative mind behind award-winning work for GE Healthcare, LifeCell, RADI Medical, Affymetrics, Varian and many more.

    Eric is based in Princeton NJ, and with Julian he was the co-founder of UP THERE, EVERYWHERE in 2010.


    His client experience includes: Polaroid, Siemens Medical Systems, RADI Medical, Linde Healthcare, LifeCell, Varian, Affymetrix, GE Healthcare Life Sciences, AAAS and Science Magazine, Dako, Gyros, Miris.

    Eric decribes himself as an American with a passport – he just loves working with international clients.

    Read Eric's Blog Posts

  • Lawrence Masle

    COO & Director of The Netherlands

    Amsterdam, Netherlands

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    Lawrence Masle

    COO & Director of The Netherlands

    Amsterdam, Netherlands

    Connect to Lawrence

    Lawrence Masle is a multi-lingual, international marketing and business development advisor based in Amsterdam, The Netherlands.  He is a Founding Member of UP THERE, EVERYWHERE, heads up the Netherlands operations of UP, and serves as the agency’s Chief Operating Officer (COO).

    His strong entrepreneurial spirit has assisted companies ranging from large established multi-nationals to small young start-ups to expand their businesses on a global basis. He has worked on both the agency side for Young & Rubicam in his native New York and served in senior global management roles for Ericsson and Philips.

    Telecomm and Tech Expertise

    Working during the explosive years of mobile telecom has engrained a strong passion for innovation and enabling technologies, and today he lives the reality of working from the mobile office anywhere in the world. 

    His market- and customer-centric focus is strongly anchored in business reality, and is known for his pragmatic approach for leveraging business opportunities on a global basis.

    A graduate of Rochester Institute of Technology (B.S. 1988) and Thunderbird School of Global Management (MIM 1994), he has been living and working for the past 20+ years in some of Europe’s finest capitals, including Stockholm, London, and now Amsterdam.

    He is married, has two sons, serves on the Board of Trustees for the Depot Theatre (Westport, NY), serves on the Thunderbird Executive Leadership Council, and is a member of the American Chamber of Commerce in the Netherlands. He is also an avid runner, and welcomes any opportunity to go skiing.

    Read Lawrence's blog posts

  • Robert England

    Head of UP for Life

    Uppsala, Sweden

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    Robert England

    Head of UP for Life

    Uppsala, Sweden

    Connect to Robert

    Robert England is a Founding Member of UP THERE, EVERYWHERE and leads UP FOR LIFE, the life science, medical device and healthcare area. He is focused on building a worldwide community of experts in science branding and marketing. He is actively involved in key client projects for a number of UP clients and non-profit organisations around the world.

    Following a PhD in Applied Biology in the U.K., Robert relocated to Sweden for postdoctoral research and moved into biotech business. He worked in sales and marketing in European and US VC-funded startups launching life science technologies, among them confocal imaging, organic synthesis and Next Generation Sequencing chemistry.

    He has created highly successful go-to-market strategies for GE Healthcare, Microsoft, International Diabetes Federation, Dako (Agilent Technologies), Affymetrix (Thermo Fisher Scientific), US Pharmacopeia, Solvias and Tecan, among others.

    If you want to get his attention, just start talking about Bowie.

    Read Robert's blog posts

  • Charlotte Wibäck

    Head of UP for Good

    Stockholm, Sweden

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    Charlotte Wibäck

    Head of UP for Good

    Stockholm, Sweden

    Connect to Charlotte

    Charlotte is a modern day Pippi Longstocking. She grew up all over the world and continued with and international career in communications with the UN which has taken her around the globe more than once. Charlotte is passionate to make a difference in the world and has more than 2 decades of working in  some of the most challenging environments in the world where she obtained substantial experience in front line communications including crisis communications, strategy development, business development, advocacy and internal and external stakeholder management.

    Today Charlotte is settled back in Sweden where she works with a range of clinets such as AbbVie, Omega Pharma, Perrigo, Roche, Galderma, GE Healthcare and Norrtälje Municipality.

    Charlotte supports the Armed and civil Forces as well as the Swedish Board of Agriculture with various forms of public relations and communications in crisis situations. She is often asked to hold seminars in crisis communications where she will share real life experiences from the field.

    Her numerous achievements highlight that she is a dedicated and creative communicator and networker who uses her vast experience and knowledge to identify, develop and improve communications and business opportunities.

    Read Charlotte's blog posts

  • Kate Adams

    Head for UP for You & UP UK

    London, England

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    Kate Adams

    Head for UP for You & UP UK

    London, England

    Connect to Kate

    Kate is a senior client service consultant and brand strategist, and is Managing Director of UP in the UK. Kate has spent the last 15+ years working with agencies and brands around the world managing fully integrated campaigns for her clients – from Sailor Jerry Rum, Hendricks gin and Polaroid, to GE Healthcare life sciences, AAAS/Science Magazine and Acelity.

    Kate is a champion of process and advocate of human strategy. She works tirelessly with her clients and colleagues to uncover core insights that are going to make people take action and to build brands that have impact. Over the years Kate has gathered core expertise in brand repositioning and identity creation, as well as an in-depth knowledge of the healthcare and medical device sector. This knowledge has made Kate particularly adept in understanding complex markets quickly and disseminating information into the creative process.

    Head of Consumer Marketing for UP

    Kate leads UP FOR YOU, our consumer focus area. This experience of working with some highly visible consumer brands adds an additional level of insight into how to reach audiences effectively, and she looks to continually learn and bring the latest innovations in media, digital and disruptive communications to her clients across different industries.

    Kate is based in the UK and travels regularly throughout Europe and the US to present and speak with senior client teams, as well as running core UP branding and persona workshops.

    Read Kate's blog posts

  • Jan-Erik Mohrmann

    Managing Director UP Germany

    Hamburg, Germany

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    Jan-Erik Mohrmann

    Managing Director UP Germany

    Hamburg, Germany

    Connect to Jan-Erik

    As a senior brand consultant and brand strategist Jan-Erik is passionate about developing remarkable brand personalities that stand out. To his way of thinking, only brands with a unique profile and a clear message will make it in a competitive environment.

    As an experienced and knowledgeable brand manager, his expertise ranges from brand analysis to brand strategy development to creating unique brand experiences.

    Jan-Erik has almost two decades of experience in the branding business. He was employed at the world-leading brand agency Interbrand and was in charge of developing brands like Altana (chemistry), HDI-Gerling (insurance) and Vattenfall (energy) amongst others. Additionally he was a Managing Partner for a Hamburg-based lifestyle label. 

    Today Jan-Erik is Managing Director of UP in Germany.  He is based in the beautiful harbour city of Hamburg in the north of Germany, where UP has a Creative Space. Jan-Erik’s national, European and global clients benefit from his insight into various industries ranging from aviation, to agriculture, consumer goods, IT, heavy industry, trade & retail to pro bono work. 

  • Alan Perler

    Global Head of Creative & Talent Management

    New York, USA

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    Alan Perler

    Global Head of Creative & Talent Management

    New York, USA

    Connect to Alan

    Alan Perler is the Global Head of Creative & Talent Management at UP THERE, EVERYWHERE. He is a creative group leader for marketing communication and branding with a strong design background and the sensibility to work across all media to meet a clients business goals.

    On a daily basis, Alan works directly with all the UP creative and account management teams on a global basis to ensure our clients have the perfect team working on their projects. He has been integrally involved in numerous highly successful marketing and branding campaigns for Polaroid, GE Healthcare, Acelity, International Diabetes Federation, Affymetrix (Thermo Fisher Scientific), US Pharmacopeia, UL, Tecan and AAAS/Science Magazine to name just a few.     

    Prior to UP, Alan spent more than 20 years working at Viacom/MTV Networks for some of the most well know brands in the entertainment industry, such as MTV, VH1, Nickelodeon and Comedy Central. During that time, he spearheaded numerous projects, initiatives and technology shifts from websites to upfronts, amassing an award-winning portfolio spanning digital, video and print. 

    Alan is based just outside of New York City, which is just a short train ride to the UP creative space in Soho. When not online with our UP teams across the globe you could find him out cycling across the countryside of New Jersey. 

  • Fredrik Holmboe

    Head of Inbound and Content Marketing, Europe

    Stockholm, Sweden

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    Fredrik Holmboe

    Head of Inbound and Content Marketing, Europe

    Stockholm, Sweden

    Connect to Fredrik

    Fredrik Holmboe is a Senior Digital Strategist and European Head of Inbound and Content Marketing at UP.

    Fredrik has an educational background in neuroscience and philosophy, sprinkled with quantum physics and computational neuroscience, today called artificial intelligence. The goal was first to go into research in neuroplasticity, but, having worked in sales since the age of 17, the natural continuation was the pharmaceutical industry. Fredrik has worked for companies such as Janssen, Biogen, Novartis, and Bayer.

    Digital focus

    Curiosity is a strong driver for Fredrik. Already in 2008/2009, he started to focus on digital marketing and saw the potential for pharmaceutical and life science companies to reach out to their target groups by other means than education, personal meetings, and events. While many other industries have moved forward with their marketing strategies, it is a well-known fact that not much has happened in pharma since the digital race stared more than a decade ago.

    According to Fredrik, digitalization must be a foundational ingredient in every organization, not just in pharma, and it will be a painful transformation for those companies that have not invested massively in this area.

    “There must be a fundamental change both in internal processes as well as in how companies communicate, but once there, when the digital machinery is in place, the effort will be very rewarding,” says Fredrik.

    Personal life

    In life at large, Fredrik wants to make the universe a better place at every turn. One example of this is the goal to help at least two people to reach a stage in life where they would not have been without his guidance and support. Half of this mission was already completed when in 2013, Fredrik “adopted” a teenager in Bangladesh who, with time, finished university and today works cloud-based for western companies. Along the way that teenager grew UP and today is regarded by Fredrik as his “extra” little brother, extending the total to five brothers.

    Contact Fredrik if you want to develop your digital marketing strategy or if you just need someone to discuss your digital strategy with.

  • Shari Monnes

    Head of Inbound and Content Marketing, US

    Boston, USA

    More on Shari

    Shari Monnes

    Head of Inbound and Content Marketing, US

    Boston, USA

    Connect to Shari

    Shari Monnes leads UP's Inbound Marketing team and manages the UP website, blog and content development.

    As one of the original founding members of UP, Shari has been instrumental in rolling out many of UP's digital and content marketing programs, including leading UP in becoming a HubSpot Partner Agency in 2014.

    Currently based in Boston, Shari spent several years living in Sweden where she worked with other current members of UP as part of Dowell//Stubbs in the early 2000s.

    Shari has more than 20 years of experience creating highly effective content and lead generation programs for healthcare, software, technology and medical device companies.

    Have a question about inbound marketing, blog writing, social media or content marketing? Reach out to Shari.