Place branding work - Stockholm: The Capital of Scandinavia
Places & Destinations | Branding & Identity | Sweden
The municipality (Kommun) of Arvidsjaur approached UP in early 2016 to help with a brand and identity project that would reposition the place brand as a destination. The municipality had seen a decline in population and tourists mostly visited in winter.
Places & destinations
Branding & communications
Create a brand identity platform to reposition the northern Swedish Lapland community in order to increase year-round tourism.
We applied our BASE-UP (Brief - Audit - Strategy - Execution - Follow-UP) process, which consisted of the following elements:
Julian Stubbs, CEO, UP THERE, EVERYWHERE