It's one of those balmy summer evenings. Crickets are chirping. There’...
10 things I learned from branding start-ups
What can working for a start-up teach you? Plenty! Here's a list from a marketing director's top ten.
Your full-service agency for direct-to-consumer brands
In a world of immediate gratification and fame (and just as immediate obscurity), creating brands that will resonate has never been quite so complex, or competitive. Yet it has also never been so exciting.
Providing insights into the best way to place brands into the lives of consumers is what our team at UP FOR YOU does best. Combining our experience across sector and across channel, we look to breathe life into our clients’ brands.
Helping you focus on your customer needs is what matters, and it's what drives our BASE-UP® methodology. A process solely designed to uncover the core insights that help us to understand your audiences as people first (not as "demographics" or ‘"job titles"). We call this way of working "P-to-P" (people-to-people). This means that through every touch point, we are looking to inspire and make your audiences act based upon consideration of the human and emotive side of decision making.
Understanding the human side of communication takes dedication – and we have it by the bucket load! Our unique structure brings together UP people with an immense level of expertise, knowledge and a global view of brands that can be handpicked for your specific challenge. Working together seamlessly to offer solutions from brand and audience research, identity creation or brand resurrection, through to the latest in digital innovation and execution, there is very little we can’t do.
We help brands connect and engage by finding a unique voice in the market. From strategy and positioning to logo and graphic design to advertising campaigns, we produce identity and communications materials that build credibility, as well as sales.
Our talent pool includes musicians, song writers and video technicians who can create unique soundtracks for your corporate films or put together a YouTube video that showcases your products or company. We also help you create, host and promote webinars and podcasts or live streaming programs.
UP can help tie your online and offline branding together with digital and social media services, pay per click (PPC), SEO/SEM or Google Adwords. At UP we work with all social media networks, and we help you with both your paid activities and organic presence.
UP has a team of inbound-certified content experts, writers and designers who know your market and can develop an inbound marketing strategy that will help you attract visitors to your website, convert them into leads and then into customers.
UP starts all major marketing, branding, advertising and creative service projects with a thorough briefing process and market research. This phase might include customer research or a Start Me UP workshop. UP LAB also offers in-depth analysis and market insights to help you understand your customers.
UP provides full website design and development services, including UX design and ecommerce. Our team can set up CMS systems, including HubSpot, WordPress, Drupal and more.
BASE-UP® is the basis for our process, and all digital marketing agencies worth their salt should be able to articulate a process like ours.
It is the basis for all good digital projects. However, the way we tackle a couple of the stages are really rather special and is what sets UP digital apart from our peers.
Every digital marketing campaign should follow this process to ensure success, and so you know what to expect at each stage.
For social media to be effective, you need a clear strategy and defined goals. There is no such thing as "social media might work for some people, but not for my company - industry- product. " Social media is effective when it is executed the right way, period.
Place branding is a topic that spans many areas: from brand identity t...