The solution
For this campaign we held a working session where we agreed on the brief and learned about the product and technology. We also dove into the vast amount of clinical and scientific published evidence that supported the use of V.A.C.® Therapy. We needed to make the audience aware of SensaT.R.A.C.™ technology by:
- Introducing the idea that not all NPWT devices are the same
- Explaining the benefits of SensaT.R.A.C.TM multi lumen technology
- Illustrating how the controlled delivery of NPWT with V.A.C.® and SensaT.R.A.C. leads to lower risk of downstream complications and costs
- Positioning SensaT.R.A.C. under the ‘One Acelity’ umbrella, and in turn, introducing the wider Acelity portfolio of products to the customer
Our creative brief culminated in the core strategic thought: ‘Purging the pretenders’. This looked to challenge the competition, while highlighting the core message that not all NPWT devices are the same. This was rolled out through a range of communications including a short animated film to demonstrate how the technology works. We supported this with a core product sales brochure and a range of print advertising featuring beautifully created 3D technical imagery.
