Disney On Ice is a spectacular live performance in which beloved Disney characters and timeless stories come to life.
Location
The Netherlands
Sector
Consumer
Service
Paid social media strategy & management, content creation
"If you can dream, you can do it. Always remember that this whole thing was started by a mouse."
– Walt Disney
- Digital advertising strategy
- Media planning
- Campaign management
- Weekly budget and campaign optimisation
- Full reporting and analysis
Our approach focused on optimising performance across Meta, Google, and Pinterest. For 2024, we introduced Google’s PMAX campaigns to expand reach and maximise conversions. We also extended Pinterest activity beyond the 2023 test period to maintain and grow engagement. A key focus was tailoring messaging to each platform's best practices. This involved blending timeliness and audience relevance with exclusive offers and seasonal themes to create a powerful sense of urgency.
We crafted and executed a highly strategic digital marketing campaign that showcased our expertise, delivering exceptional results for a second consecutive year. By applying insights from previous campaigns, we made data-driven improvements to budget allocation, audience targeting, and creative strategy. Every tactic was carefully designed to boost engagement and drive ticket sales, demonstrating our ability to achieve measurable, year-on-year growth.
Performance Marketing that glides to victory
Disney On Ice 2023 Campaign Results
Our Meta (Facebook and Instagram) and PPC campaign for Disney On Ice 2023 used broad targeting in the Netherlands, focusing on Utrecht and was optimised by demographic insights. We launched conversion-focused Advantage+ campaigns and strategic retargeting, running paid social ads with a pre-sale promotion starting seven months in advance. Leveraging Disney On Ice NL and Disney Netherlands accounts boosted transaction rates. Over 10 weeks, Pinterest testing drove 343 conversions. The campaign resulted in an average CPA of €8.53, selling 75% of total capacity and exceeding targets without heavy promotions.
Disney On Ice 2024 Campaign Results
The average return on ad spend (ROAS) was 21.31, meaning for every € spent on advertising, €21 was generated. According to benchmarks, a common ROAS is 4:1, suggesting that for every €1 spent, revenue of €4 is anticipated. In this campaign, our ROAS was 5 times the amount considered “good” by benchmarks, meaning we absolutely smashed it. Another key objective of the campaign was to keep the cost per acquisition (CPA) below €10, and once again, our outstanding performance marketing team delivered, achieving an average CPA of just €8.17.
21.31
Average Return on Ad Spend (ROAS)
€8.17
Average Cost Per Acquisition (CPA)
Igniting magic in the box office
Transform your digital ecosystem!
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- For websites that convert visitors to loyal customers
- Supercharging your social media content
- Tailored strategies with unmatched results to unlock global success
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