--- title: Life Science Marketing Agency | Branding, Communications, Digital description: UP FOR LIFE is the world's leading life science marketing agency with experts in science writing and communications. We speak the language of life science marketing. image: https://www.upthereeverywhere.com/hubfs/2020_Hero_Images/Hero_LifeScience_MOB.jpg --- ![Hero_LifeScience_MOB](https://www.upthereeverywhere.com/hubfs/Sectors%20-%20Focus%20areas%20(new%20site)/Hero_LifeScience_MOB.jpg) # The world's #1 life sciences marketing agency ![Up for life logo](https://www.upthereeverywhere.com/hubfs/Up%20for%20life%20logo.svg) [Content](https://www.upthereeverywhere.com/inbound-content-marketing-agency-services) | [Branding](https://www.upthereeverywhere.com/branding-communications-agency-services) | [Digital Marketing](https://www.upthereeverywhere.com/digital-marketing-website-agency) | [UX](https://www.upthereeverywhere.com/en-gb/digital-marketing-website-agency/web-design?hsLang=en-gb) | [Communication](https://www.upthereeverywhere.com/branding-communications-agency-services) | [Webinars](https://www.upthereeverywhere.com/video-film-production-agency-services) ### UP FOR LIFE: The Next Generation Life Science Marketing Agency. Done Right. Globally. At **UP FOR LIFE**, we were created with one mission in mind: to help life science companies market and sell their innovations around the world. If that’s what you’re looking for, you’ve just found your perfect partner. The life science industry is global by nature. It’s where we’ve focused from day one—partnering with some of the world’s largest life science companies, as well as ambitious scale-ups looking to go global. With decades of experience and a unique mix of marketing and scientific expertise, UP delivers a seamless, end-to-end solution for brand, creative, content and media—on a truly global scale. When choosing a life science marketing agency, the typical choice is either a large global firm with limited sector expertise and a hefty price tag—or a specialised local agency that lacks international reach. **UP FOR LIFE** was designed to bridge that gap. A **next generation agency** that combines deep life science expertise with global delivery. We build bespoke, globally distributed teams—carefully selected to meet your needs and regional priorities. And unlike traditional global agencies, we don’t operate in siloed offices or hand you off between teams. We work as one cohesive global unit—giving you better value, more agility, and a team built entirely around you. And one more thing we promise: at UP, there’s no A team and B team—just **your** team. We don’t pitch with a senior crew and then pass you off to junior people. The UP team you meet is the UP team you work with. No handovers. No surprises. Just consistent, senior-level talent—committed to your success. [ Contact UP FOR LIFE ](https://www.upthereeverywhere.com/contact-up) ## "We think scientists are more human than most humans." Julian Stubbs, Co-Founder & Chairman of UP THERE, EVERYWHERE ![tecan-case-screen-smaller.001](https://www.upthereeverywhere.com/hubfs/tecan-case-screen-smaller.001.jpeg) ## Content marketing delivers 300 percent increase in leads life science | branding & website | Switzerland [ Read the case study ](https://www.upthereeverywhere.com/case-study-tecan-content-marketing) ![tecan-logo](https://www.upthereeverywhere.com/hubfs/2020_Case_Studies/Logos/tecan-logo.png) [ VIEW MORE WORK ](https://www.upthereeverywhere.com/our-work) ## Genomics marketing specialists UP has experts from every area of the genomics spectrum. Our skills in marketing are combined with excellence in creativity to get people to notice and remember you. This includes digital strategies to get attention and deliver click-throughs to your website, e-commerce to get them to buy the right product for their purpose, and quite simply understanding your product or service and how it fits into the rapidly expanding ecosystem of genomics offerings. [Learn more about genomics marketing ](https://www.upthereeverywhere.com/en/genomics-marketing-agency) ## “Life science audiences are problem-solvers at heart. More often, it’s informative and enlightening content, rather than hard sell, that will gain their trust and loyalty. The language doesn’t need to be fancy, but it does need to be meaningful.” - Elizabeth Roquemore, PhD, Head of Science Content ![astra-zeneca case-hero 1920x700](https://www.upthereeverywhere.com/hubfs/2020_Case_Studies/astra%20zeneca/astra-zeneca%20case-hero%201920x700.jpeg) ## AstraZeneca shows what science can do Life Science | Identity | worldwide [ View project ](https://www.upthereeverywhere.com/case-study-astra-zeneca-content-marketing-for-scientists) ![AstraZeneca-logo](https://www.upthereeverywhere.com/hubfs/2020_logos/hero%20box%20logos/AstraZeneca-logo.png) [ VIEW MORE WORK ](https://www.upthereeverywhere.com/our-work) ## Expect more from your life sciences marketing agency ### More engaging content Behind every communication that we craft for you, is a careful plan. Before putting virtual pen to paper, we put ourselves in your customer’s shoes to understand exactly what makes them tick and what will make them engage with you. What answers are they searching for? What’s making them read on? What will motivate them to act? And most especially, what will make them come back for more? At UP FOR LIFE, we live, think and create digital, content and inbound marketing that speaks to the heart of life science professionals. We have seen its power to attract and convert people to your offering. [More about content marketing ](https://www.upthereeverywhere.com/services-content-marketing) ### More human insight With our fully integrated and scientific approach to market research, we can develop a strategy that perfectly fits your branding, communication and digital ambitions. Importantly, as your brand evolves, our approach evolves too. Right from the start, the methods we use and the questions we ask are designed with every aspect of your strategy in mind. Our approach to connecting with medical professionals, scientists, thought leaders and everyday consumers leads to more relevant information. The unique insights we gain for you can be applied directly, helping you to make better choices for your brand’s position, value propositions and offerings to your customers. [More about market research ](https://www.upthereeverywhere.com/market-research-strategy-agency-services) ### More life science launches Product launches fuel the life science industry. But how do you get a scientist interested in a new product, especially when they are so complex, and the value propositions are so difficult to express? We’d love to tell you there's an easy answer to that, but there simply isn’t. Every problem has its own unique solution. Arriving at the right strategy for your product to be launched on the world demands knowledge and business acumen, not only of the product but also of your competitors, their value propositions, search keywords, your target audience’s perceptions and your internal capabilities. Thankfully, we have built a systematic process to get there. It’s called BASE-UP. [Learn more about BASE-UP](https://www.upthereeverywhere.com/base-up) ### More life science branding A life science branding exercise is one of the most important investments that your company can make in its future. Activating your market with a campaign is important for the people who are ready to buy right now, but the investment in your brand will last a lifetime, and cause people to remember your company when the time comes to choose your product or service. Many people think that branding in life science is less important these days. We say that nothing could be further from the truth. Brands help us to understand what companies promise to deliver, and in the fragmented and “me-too” space of life science, branding is essential to provide powerful differentiation. [Start Me UP workshops](https://www.upthereeverywhere.com/start-me-up-workshops-marketing-strategy) ## [“Pessimism is incompatible with what we do in our role as marketers of life science." Life science is about life. Health. Discovery. Humanity. Bright new ways of thinking. How to make science work harder for humanity. We believe so strongly in this positive attitude to the power of science, that we’re given it a name: UPtimism.](https://www.upthereeverywhere.com/blog/essential-elements-of-life-science-marketing) ![Robert_England-](https://www.upthereeverywhere.com/hubfs/2020_People/Robert_England-1.jpg) ## Robert England PHD, Scientist, Writer and Founder of UP FOR LIFE [ Connect with Robert ](https://www.upthereeverywhere.com/up-member-profile-robert-england) ### Related Insight ## Science communication is in trouble The general public has an awful relation to science and its findings. What can we do about it? [ Read article ](https://www.upthereeverywhere.com/blog/science-communication-is-in-trouble) ## The more complex the challenge, the better At UP, our focus is on developing brands and communications for clients with sophisticated goods, services, messages, markets and ideas. ### We call it **High Involvement** We excel in particularly complex areas of medicine, science and technology. Whether it is the product mechanism of action, the regulatory minefield or the regional variations required, there are very few agencies that can compete with our knowledge or demonstrate the willingness to invest in your success as we do. And when it comes to execution, we have the teams ready to go: Dedicated doers ready to execute your campaign in both the print and digital worlds.  Our masterful marketers cut through the jargon to bring product benefits to the forefront whether for the patient, the HCP, the investor audience or internal stakeholders. ### Experts in life science marketing Our experts include: - Scientific writers ready to explain the mechanism of action, competitive advantage or new innovation - Multiple teams of video and photographers all over the world - CGI animators capable of bringing your technology to life in the digital world - A global research team capable of getting in front of the right HCPs, collecting the data and insights you need to make global and regional strategic decisions - Master creators, combining to write and develop your visual and written language ## More life science work ### [![Wellspect case study](https://www.upthereeverywhere.com/hubfs/2020_Case_Studies/Wellspect/wellspect-study-thumb.jpg) Wellspect Developing a new identity for a market leader Wellspect supports people suffering from urinary retention or chronic constipation by providing systems for bladder and bowel management. UP used the BASE-UP (Brief, Audit, Strategy, Execution and follow UP) project management approach in developing a new brand identity. Read case study](https://www.upthereeverywhere.com/case-study-wellspect) ![affymetrics clarion](https://www.upthereeverywhere.com/hubfs/Case_study-images/affymetrics%20clarion.png) ### Affymetrics ## Rebranding product after merger with Thermo Fisher For Affymetrix, UP has marketed its microarray, ISH and other technologies even as it has merged with Thermo Fisher Scientific. For decades, UP has been working on its product applications in genotyping, cytogenetics and reproductive health (CytoScan XON). UP named their Clarion product line. The latest project was rebranding after a merger. ### [![Dako rebrand](https://www.upthereeverywhere.com/hubfs/Case%20Study%20Tiles/UP_Web_CS_Dakotile.png) Dako Creating the public face of a new brand It’s quite a journey from an internal branding exercise to public-facing communication. Having launched their new brand strategy internally, Dako then had the challenge of presenting the new face of the company to the Clinical Pathology community. Read case study](https://www.upthereeverywhere.com/case-study-the-public-face-of-the-new-dako-brand) [ View more cases ](https://www.upthereeverywhere.com/our-work) ## Six truths about marketing to life scientists ### Insights from the bench Scientists are trained to be fact-oriented, and in many cases tend to be almost skeptical by nature, so marketing to this group can be especially challenging. You always need to be prepared to have proof of any claims you make and be able to provide additional facts and explanations if questioned. [ Read article ](https://www.upthereeverywhere.com/blog/6-things-i-have-learned-about-life-science-marketing) ![UP marketing life science insights)](https://www.upthereeverywhere.com/hubfs/UP%20marketing%20life%20science%20insights.jpg) [ Read more UP blogs ](https://www.upthereeverywhere.com/blog/topic/up-for-life) ## Let's connect ![Robert England](https://www.upthereeverywhere.com/hubfs/2020_People/Robert_England-1%20small.jpg) ### Robert England PhD, Scientist, Writer and Founder of UP FOR LIFE [View profile](https://www.upthereeverywhere.com/up-member-profile-robert-england) ## Find your local creative hub ![UP Locations](https://www.upthereeverywhere.com/hubfs/social-suggested-images/Lookatcloud_2-1.jpeg) ### UP Locations Working in the cloud with Creative Spaces around the globe [View locations](https://www.upthereeverywhere.com/up-locations) ### Send Robert a message