Background
Our client C+A Global approached UP to create artwork for an immense 70 x 90 booth with the core objective of championing their licensed Polaroid products.
We immediately set to work creating the "Live. Print. Share. In an instant." campaign, championing the core products Snap, SnapTouch, Zip and Cube.
The brief
Requirements in hand for a vast space to fill as well as artwork for both the booth and all outdoor media, the team set to work creating a suite of images to bring the campaign to life.
The solution
With very limited time available and no time for a shoot, images were created by our skilled creative teams, retouching the products into scenes with great effect. As CES 2017 opened, our images were seen from bus stops to park benches, and from escalators to the badge pick up kiosks all over the convention center..