CES is the largest and most visited technology show in the world, attracting huge crowds from both the business and consumer audiences to Las Vegas each January. It’s noisy, lively and highly competitive.
Branding & communications
Our client C+A Global approached UP to create artwork for an immense 70 x 90 booth with the core objective of championing their licensed Polaroid products.
We immediately set to work creating the "Live. Print. Share. In an instant." campaign, championing the core products Snap, SnapTouch, Zip and Cube.
Requirements in hand for a vast space to fill as well as artwork for both the booth and all outdoor media, the team set to work creating a suite of images to bring the campaign to life.
With very limited time available and no time for a shoot, images were created by our skilled creative teams, retouching the products into scenes with great effect. As CES opened, our images were seen from bus stops to park benches, and from escalators to the badge pick up kiosks all over the convention center..
After creating and delivering concepts, graphic displays and films in record time for both the Polaroid Booth at PhotoKina in Germany, and CES2017 in Las Vegas, UP was named agency of record for all Events and Exhibitions for C+A Global.
UP was then asked to launch Polaroid HOOP, develop an overarching campaign for Zink Zero Ink, along with all exhibition stand graphics and communications for Ivation, Lyx Pro and Gold's Gym at CES2017.