The results
The online campaign ran at www.dagbladet.no from 5 to 9 December and resulted in 5.7 million impressions. The website received nearly 30,000 unique visitors between its launch in late October and the end of December, with a total of 82,000 page view impressions between November and December. This was an increase of more than 100% from 2010. The peak was on 11 December, the day of the Nobel Peace Prize Concert, with 9,000 impressions.
The Official Nobel Peace Prize Concert Facebook page was launched on 24 October. The page interaction had close to 23,000 posts viewed October – January. In addition several of the artists posted comments about their participation at the Concert on their social websites, blogs, Facebook and Twitter accounts, and continued posting and tweeting throughout the Concert.
