Founded by Alfred Nobel, the Nobel Peace Prize is one of five prizes that have been awarded annually since 1901 by the Nobel Foundation. The Concert takes place every year on December 11 in Oslo, Norway, the day following the Nobel Peace Prize Award Ceremony.
In March 2011, the Norwegian Nobel Institute and IMG, the organization that plans the Concert, asked us to create a fresh identity, website and social media platform.
A number of different design directions were initially explored looking at typography, color and the Nobel medal icon itself. These were re ned down until a nal design approach was found that reflected both the heritage of Nobel and the Peace Prize itself as well as the more contemporary nature of the Concert. Importantly, co-brand versions of the identity also had to be developed that would be appropriate for the sponsors of the event.
The online campaign ran at www.dagbladet.no from 5 to 9 December and resulted in 5.7 million impressions. The website received nearly 30,000 unique visitors between its launch in late October and the end of December, with a total of 82,000 page view impressions between November and December. This is an increase of more than 100% from 2010. The peak was on 11 December, the day of the Nobel Peace Prize Concert, with 9,000 impressions.
The Official Nobel Peace Prize Concert Facebook page was launched on 24 October. The page interaction had close to 23,000 posts viewed October – January. In addi- tional several of the artists posted comments about their participation at the Concert on their o cial websites, blogs, Facebook and Twitter accounts, and continued post- ing and tweeting throughout the Concert.
