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Case Study: Flex Genius

Digital marketing for FlexGenius

Branding a flexible benefits & HR platform

flex-geinus-logo

Flexgenius is part of the Avantus Group of companies; they own and operate a group of successful independent companies, and although each company has a different focus, they all have the same philosophy – to take advantage of technology and techniques to deliver genuinely exceptional results for their clients.

Location

United Kingdom

Sector

Financial services

Service

Websites & ecommerce/ Inbound & content

Background

FlexGenius is a premium HR and employee benefits platform that incorporates enhanced communication and publishing tools. The bespoke branding options and targeted-marketing tools combine to give the employee a very personal experience. Unlimited flexible benefit choices and the integrated reward and recognition module ensures that FlexGenius delivers an unparalleled proposition.

The Avantus group has been working with DPC+UP for more than five years.

The brief

The FlexGenius platform desired a complete/full/comprehensive digital strategy for their premium offering. They required a website and new client acquisition strategy targeting specific types and sizes of businesses across the UK.

The solution

Research and strategy is how every project starts at DPC+UP, and we began by gaining a full understanding of the competitive landscape as well as the target audience for the platform; this included a full keyword audit and competitor analysis. We then merged the top level keywords into their brand messaging.

FlexGenius brand messaging

Website

A new website for the premium HR and flexible benefits platform: We opted to build the site on WordPress to ensure we could adapt and change the site quickly and easily and add in a variety of landing pages for the different market sectors that required targeting.

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Online Marketing

Once the brand’s core proposition had been created we launched a number of Social media campaigns across LinkedIn, Facebook and Instagram alongside the usual pillars of Google PPC and retargeting.

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Email

Finally we set up the platforms for management of their bulk email strategy – building their email list and then using content to convert leads into inquiries.

The results

A huge success:

The platform has been adopted by a plethora of UK and international businesses and continues to add new clients each and every month.

Avantus has appointed DPC+UP to act as their internal marketing support on a weekly basis. We monitor their lead generation and create new content for their websites, emails and blogs as well as launching new campaigns.

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Graham Darracott

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