Case Study: Flex Genius

Multi-channel marketing support to deliver high volume leads

From branding and website to social and search advertising.


FlexGenius is part of the Avantus Group of companies; offering Human Capital Management Technology to their clients. Avantus own and operate a group of successful independent companies in the SaaS HR industry, all of which we work on. Avantus delivers forward-thinking flexible employee benefits platforms, comprehensive HR solutions and powerful recruitment technology, including FlexGenius.


United Kingdom


SaaS Technology


Branding, website, social and SEA

What does FlexGenius offer?

FlexGenius is a premium HR and employee benefits platform that incorporates enhanced communication and publishing tools. The bespoke branding options and targeted-marketing tools combine to give the employee a very personal experience. Unlimited flexible benefit choices and the integrated reward and recognition module ensures that FlexGenius delivers an unparalleled proposition.

The Avantus group has been working with UP for DIGITAL for more than five years.

FlexGenius brand messaging

Our brief was to deliver a complete digital strategy

The FlexGenius platform desired a complete/full/comprehensive digital strategy for their premium offering. They required a website and new client acquisition strategy targeting specific types and sizes of businesses across the UK with a multi-channel approach. 

Research and strategy is how every project starts at UP for DIGITAL, and we began by gaining a full understanding of the competitive landscape as well as the target audience for the platform; this included a full keyword audit and competitor analysis. We then merged the top level keywords into their brand messaging.


A new website for the premium HR and flexible benefits platform: We opted to build the site on WordPress to ensure we could adapt and change the site quickly and easily and add in a variety of landing pages for the different market sectors that required targeting.

Discover our web design services

Google Ads Management

Once the brand’s core proposition had been created we've run Google PPC ads and retargeting campaigns. Our ads achieve a 80% optimisation score and we continually run new campaigns and landing pages to improve the performance. 

Explore our digital marketing services

Social Media Ads

After thorough testing and campaign reporting, LinkedIn has proven to be the most effective and high performing social ads channel for FlexGenius. We target their ideal customers with brand awareness and direct conversion ads. 

See more on our social media services


Page 1 rankings and consistent growth in weekly leads

By consistently optimising, running new campaigns and driving more traffic, the FlexGenius is a well-oiled sales engine. In January 2023, we saw a huge 280% increase in 'Book a Demo' conversions - jumping on new year motivation opportunities! 

The platform has been adopted by a plethora of UK and international businesses and continues to add new clients each and every month.

Avantus has appointed UP for DIGITAL to act as their internal marketing support on a weekly basis. We monitor their lead generation and create new content for their websites, emails and blogs as well as launching new campaigns.

View website >