Background
FlexGenius is a premium HR and employee benefits platform that incorporates enhanced communication and publishing tools. The bespoke branding options and targeted-marketing tools combine to give the employee a very personal experience. Unlimited flexible benefit choices and the integrated reward and recognition module ensures that FlexGenius delivers an unparalleled proposition.
The Avantus group has been working with DPC+UP for more than five years.
The brief
The FlexGenius platform desired a complete/full/comprehensive digital strategy for their premium offering. They required a website and new client acquisition strategy targeting specific types and sizes of businesses across the UK.
The solution
Research and strategy is how every project starts at DPC+UP, and we began by gaining a full understanding of the competitive landscape as well as the target audience for the platform; this included a full keyword audit and competitor analysis. We then merged the top level keywords into their brand messaging.