Main image UP Finland

UP Finland: your marketing partner for international growth

Global marketing services, brand development and digital marketing for high involvement companies.


UP accelerates the internationalization of Finnish companies

UP Finland new version)


Founded in 2011, UP has grown into a leading global marketing agency for technology, life sciences and health technology.

Unlike traditional agencies, we have no boundaries, hierarchies or profit centers. There is only one UP with more than 200 marketing global professionals. We create a tailored team for each of our clients and projects, with our members having expertise across all marketing functions and have in-depth industry-specific experience. This means we can provide the expertise when and where you need it.

We help you grow from a startup to a global leader

Finland aims to be a global leader in technology and know-how. Success is built on the internationalization of growth companies. To help do this, UP delivers an international community of experts to help companies develop their brand, find customers, and create effective tools and content to help communicate often complex issues.

Over the next decade, growth companies are building a digital, green world and looking to help solve huge social issues. UP's global experience in science-based companies and industries is ideally suited for marketing growth companies in new industries entering their commercialization phase. Examples of these future industries include life sciences, synthetic biology, new energy solutions and new materials.

Meet UP Finland

UP Finland is led by Simon Etchells with the support of Markku Nurminen. The team combines global marketing and local knowledge.

The approach of the UP Finland team is very client-oriented, with a strong focus on local and international understanding. They excel in providing creative and differentiating strategies that deliver results that are implementable, cost efficient and sustainable. 

Simon Etchells c-

Simon Etchells

Head of UP Finland | Helsinki, Finland

View profile


Markku Nurminen

UP Senior Advisor | Helsinki, Finland

View profile

UP Finland's services and capabilities

Market analysis

UP starts all major marketing, branding, advertising and creative service projects with a thorough briefing process. This phase might include research or a Start Me UP workshop.  As they say, a strategy without action is just a dream, but action without strategy is a nightmare. With the right insights you can nail both.

Read more

Branding & communications

We help brands connect and engage by finding a unique voice in the market. From strategy and positioning, the logo and graphic design, to advertising campaigns, we produce identity and communications materials that build credibility, as well as sales.

Read more


Social media & digital marketing 

Our talented team helps brands define their social media and digital marketing strategies, blending social media campaigns, Google, PPC, SEO, their website into one coherent plan. 

Our social media services

Our digital marketing services

Inbound & content marketing

UP has a team of inbound-certified content experts, writers and designers who know your market and can develop an inbound marketing strategy that will help you attract visitors to your website, convert them into leads and then into customers.

Read more


Website & ecommerce

We not only build websites, microsites and ecommerce platforms, we can also help tie your online and offline branding together with digital and social media services, pay per click (PPC), SEO, or Adwords.

Read more


Film & webinars

Our talent pool includes musicians, song writers and video technicians who can create unique soundtracks for your corporate films or put together a streaming video that showcases your products or company.

Read more


Promoting the opportunity of a lifetime for health-related businesses

Driving awareness and direct response | Health innovation | Digital marketing

View project


Looking for international growth?

Our clients develop and market high involvement products, services and ideas. These are often complex to communicate, have long sales cycles, with multiple decision makers and can be costly investments for your customers. 

On top of that you are looking to expand your business globally. 

That’s a lot to think about!

We help you answer the key questions you are asking yourself. For example:

  • Can we achieve global results with smaller budgets?
  • What does thought leadership look like for us?
  • Who is our customer and what is their buying journey?
  • Are our inbound marketing efforts working for us?
  • How do we become truly customer focused?
  • How should we combine compelling content and technology to improve lead generation and nurturing?
  • How do we ensure marketing and sales are working in harmony?
  • Can we build a strong virtual community?
  • Where do we find a marketing partner that understands our business?

 Obviously, we are slightly biased when answering the last question!

Expect more from your agency

Traditional service, modern delivery

Quality client service and great creative work never goes out of fashion. We are old school in this respect, but we’re armed with the latest digital tools.

Next generation agency set-up

A global community of self-invested and like-minded individuals. Our success depends on how happy our clients are, great work keeps us motivated.

Dedicated local and global team

Knowing your team, building relationships; these things are important. And with UP there’s no B team, the senior team that you meet on day one will be with you along the way. 

Global experts in every area

Got a brief? We’ve got someone who’s done that before. Our vast community of expertise can be called upon from around the world.

Commercially smart

Lower overheads. Means you only pay for time spent. No traditional costs to inflate our work. How smart is that. 

We love our jobs

Everyone at UP has embraced our model by choice. We are all agency advocates, but we choose the NextGen model.

Happy child stretching[1]

Raising awareness for life-changing genomic medicine provider

Life Science | Inbound Marketing | UK

View project


Our recent blogs & insights


How well does your brand travel?

How well does your brand travel? How well will your brand work in other countries? Get a consultation with UP Finland experts to find out.

Book consultation