Background
The EARTH team includes a range of biologists, physical geographers, historians, soil scientists and archaeologists.
The brief
EARTH is an integrated archaeology company with ambitious plans to grow the company first domestically and then internationally. We were asked to develop a brand strategy to support and drive their business goals. And from there to develop a rebranded corporate identity and corporate communication strategy.
The solution
In our workshop session, we did a deep dive into the value proposition for the EARTH brand, as well as the value propositions for direct competitors. The purpose of this exercise was to provide key input into crafting a unique and relevant brand positioning for EARTH, to serve as a focal point for developing marketing communications and a content marketing strategy to build Thought Leadership.
In the next phase we worked together on further developing the communication strategy for EARTH and to visualize the brand design to support this.
