Case Study: AIG Life

Bringing facts to life for AIG Life

AIG Life Thank You campaign

AIG feedback - in their own words
aig-logo

AIG Life Limited is the UK life insurance arm of AIG, which serves clients in the UK, Channel Islands, Isle of Man and Gibraltar.

Location

United Kingdom

Sector

Financial services

Service

Digital marketing

Background

AIG Life Limited is the UK life insurance arm of AIG, which serves clients in the UK, Channel Islands, Isle of Man and Gibraltar. The company provides insurance that helps people when they need it, offering financial and practical support for individuals, families and businesses. 

 

The brief

When choosing an insurance company, one important benchmark is how the company’s claims results compare to others in the industry. Customers want to know their insurance company will be there when they need it and pay as promised. For AIG, positive claim results is an important selling point but also has real human impact, and one they wanted to make sure prospective customers understood. How could the company showcase their positive track record in this area in a way that would appeal to customers?

 

The solution

Working closely with AIG, UP uncovered some very positive, impactful real-life conversations between AIG representatives and their customers, highlighting that claim results are much more than just a set of figures. They represent an essential, life-altering benefit when needed the most. 

 

The results

To highlight this important truth, UP combined both the human stories and the authentic numbers in an engaging piece of online content. This video became an important element in the AIG Life Claims campaign 2019.  

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