Transcending borders around the globe
A global marketing agency in Asia and beyond
Your regional or national branding are going brilliantly — and now you're ready to head East. How do you successfully translate (literally and figuratively) your marketing efforts across Asia? From China to Japan to India, understanding what works in each market can be daunting.
UP FOR ASIA is here to help. As an UP speciality group, the marketing experts in UP FOR ASIA focus on bringing the most innovative services and technologies from the Nordics, Europe and North America into Asia, and Vice Versa. We provide localized branding, marketing and digital services so you can go East or WEST successfully. Our focus on Asian countries and regions include China, Hong Kong, Macau, Taiwan, Singapore, Japan, South Korea, India, Thailand, Malaysia, and Indonesia, among others.
Whether you are B2B or B2C, and no matter what product, service or technology you’re offering, you need to communicate effectively and efficiently with your audiences in the local context. Entering a new market like Asia requires building trust, and that takes a deep understanding of the culture and marketplace in order to be successful in selling your products, services or technology.
We walk you through three important steps:
Here’s how UP FOR ASIA helps you meet these three objectives:
Establishing the right tone of voice and a brand message that will resonate in Asia is a critical first step of your journey East. To fulfill this, we offer:
Creating an online home for all your communications is essential in today’s digital world. The tools and strategies that work in the West are not always the same as what works in the East. We help you navigate this new landscape effectively. We provide:
Using the right digital strategies will help you establish an authentic relationship with your audiences. Our services include:
UP FOR ASIA offers you a connection to local talent in every market. With UP’s working model, no matter which industry you are in, we have the right members and partners on the ground in your target region to deliver marketing programs that work. Our teams are all senior, seasoned professionals, who are bilingual with excellent communication skills, understand the local markets, culture and social norms, and have deep knowledge of your industry. They are well-rounded and well-connected locally, and can find all the resources needed to solve your problem and achieve your goals.
Michael Zhou heads UP FOR ASIA and is an international marketing and business development consultant, China digital marketing & P.R specialist based in Stockholm, Sweden. He has more than 20 years of general management, branding, marketing and international business development experience working across China and Asia, North America and Europe. Before joining UP THERE, EVERYWHERE, Michael was co-founder of Fortune Media, a Shanghai-based P.R., marketing and advertising agency. His previous experience included working for London-based insurance broker Willis in Shenzhen, Singapore-based DBS bank in Hong Kong, and China Ping An in Shenzhen in marketing and strategy roles.
Michael holds an MBA in Marketing and International Management from Thunderbird Business School of Global Management, Arizona, U.S.A, and M.A and B.A in English language and literature from Central China Normal University.