Case Study: Innocent Drinks

Creative work for an environmentally conscious brand


Innocent Drinks make natural, delicious fruit drinks and over the last year have sold 750 million servings of fruit and veg, and helped millions of people do themselves some good.


United Kingdom




Branding & communications


Our DPC+UP team has been working with Innocent Drinks for more than seven years now, as an extension of their own internal studio. As Innocent Drinks has expanded and developed its range of smoothies and juices, they asked our experienced team of creatives and art workers to ensure every package reflects that message of loving care and attention.

The brief

DPC+UP received the creative concepts from the Innocent design team and helped to create the finished packaging to be used on everything from brand new recipes to varieties in various European languages.

The solution

Working as an extension of Innocent Drink's in-house studio, DPC+UP helped create packaging, advertising and marketing with a meticulous attention to detail.

Over the years DPC+UP have helped design and develop artwork for just about every type of advert, packaging and literature for the amazing brand, including:

  • Smoothie and juice packaging
  • Fruit tubes packaging
  • Online advertising
  • Print advertising
  • Menus
  • Back of pack games
  • Trade press advertising
  • Point of Sale
  • Shelf trays

The results

A huge success! The DPC+UP creative team adore working for such a forward thinking and environmentally conscious brand, and the fact that we have been working with the UK, European, and International teams for so many years, is a testament to how well the two companies compliment each other.

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