Related Insight
10 things I have learned about marketing medical devices
I’ve been marketing medical devices for most of my working life. Pacemakers, dialysis machines, defibrillators ... you name it and I’ve probably worked with it.
UP is one of the world's leaders when it comes to aesthetics marketing.
Health Branding | Launch | Digital Marketing | Communication
At UP THERE, EVERYWHERE, we collaborate with some of the world's leading aesthetics brands, delivering innovative marketing solutions that resonate across diverse markets. Our global, cloud-based model ensures that we assemble the best talent for each project, regardless of location, providing unparalleled flexibility and expertise.
We offer a full spectrum of services designed to support aesthetics brands from initial market insights to full-scale digital execution:
Market Research & Analysis: Deep insights into market dynamics and consumer behaviors.
Brand Strategy & Identity: Crafting compelling brand narratives and visual identities.
Marketing Communications: Developing integrated campaigns across various channels.upthereeverywhere.com+13upthereeverywhere.com+13upthereeverywhere.com+13
Digital Marketing: Executing SEO/SEM strategies, managing PPC campaigns, and overseeing social media initiatives.
Website & E-commerce Development: Designing and building user-centric websites and online stores.upthereeverywhere.com
Content Creation: Producing high-quality content, including over 100 films annually.
Marketing Automation: Implementing and optimizing platforms like HubSpot to enhance ROI.
Our cloud-based model allows us to assemble globally distributed teams, ensuring we bring together the best talent for each project. This approach not only provides our clients with unparalleled expertise but also offers the flexibility to manage projects efficiently across time zones.
I’ve been marketing medical devices for most of my working life. Pacemakers, dialysis machines, defibrillators ... you name it and I’ve probably worked with it.
At UP, we believe in the power of collaboration and transparency. Our approach ensures that your brand's unique value propositions are transformed into emotionally resonant messages that truly connect with your audience.
Through our proprietary BASE-UP® methodology, we delve deeper to uncover the genuine benefits of your products, going beyond surface-level features to highlight the transformative experiences they offer.
Our Client Service teams are more than just project managers; they become extensions of your team. By immersing themselves in your brand and understanding the nuances of the aesthetics industry, they gain a profound insight that allows them to be your voice within the agency.
– Dr. Henrik Harling, CMO of 2cureX
Health | Communications | Sweden
LinkedIn, Facebook, Twitter, Instagram, Weibo, WeChat. For each audience, the appropriate means of digital outreach are very different and extremely fast-moving. Tomorrow’s hot channel can become yesterday’s news. Keeping up is our job, and providing maximum bang for your marketing spend is our business.
Webinars, online events and other means for people to interact with you and ask questions are replacing static, one-directional websites. People are expecting answers faster than ever before, and they expect their vendors to satisfy. That’s why your you need to Expect More from your chosen agency partner.
UP has experience creating user experiences designed to attract the right audiences to your website. We start by researching and identifying your ideal audience personas, and then prioritize the most relevant content for each target visitor. From there, we create calls to action (CTAs) that help convert visitors into leads. That requires a full understanding of the overall buyer (or visitor) journey, and knowing what the next step should be.
An example of this was AstraZeneca’s Next Generation Therapeutics site, where UP designed a journey to help research specialists need to find the right person to connect with.
Whether it's advertising designed to get to the heart of the matter, or websites that meet unique patient needs, UP can support your marketing efforts with strategy, design and copy that works.
For LifeCell, we furnished all the answers that patients needed before and after breast reconstruction following a mastectomy. The site BreastReconstructionMatters.com is a perfect example of direct-to-patient communication.