The world's best-rated Triathlon brand
Consumer | eCommerce | UK
Rokers, as a suite of companies, owns a number of businesses all based near Guildford, Surrey. It has a wide variety of businesses but the main revenues come from the pet store animal feed business.
Web design & ecommerce
The old website was rather dated and the user experience was a long way from being optimal: The ecommerce (shop) section of the site was built on Drupal and was not simple to manage or upgrade, and the site structure and design was outdated and sub-optimal for SEO.
As well, the main EPOS system for the shop did not have a real-time link/API with the website.
There were three workflows for the project:
The Rokers brand underwent a complete overhaul before the project started so the site benefited from a completely new design and optimized user experience.
The critical requirements:
Web orders were all handled online
Automatic integration with ParcelForce
Automatic integration with SagePay