Background
The old website was rather dated and the user experience was a long way from being optimal: The ecommerce (shop) section of the site was built on Drupal and was not simple to manage or upgrade, and the site structure and design was outdated and sub-optimal for SEO.
As well, the main EPOS system for the shop did not have a real-time link/API with the website.
The brief
There were three workflows for the project:
- Information architecture and UX design
- Website development on nopCommerce
- API integration to in-house EPOS system
The Rokers brand underwent a complete overhaul before the project started so the site benefited from a completely new design and optimized user experience.
The solution
The critical requirements:
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Web orders were all handled online
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Automatic integration with ParcelForce
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Automatic integration with SagePay