FILM & WEBINAR ARTICLE
Heroes of Rescue: Saving Abandoned Dogs during COVID-19
We created a film to celebrate all of the wonderful people who have stepped up to foster or adopt an animal during the Covid-19 pandemic.
From custom photography, video and soundtrack development, to webinar and podcast support, UP offers expert services in film and sound production
... and video and sound can say even more. Film is a powerful way to engage your audience and deliver complex messages. UP has extensive experience in audio-visual creation — we make films all over the world every week.
Our talent pool includes directors, script and copywriters, video editors and production specialists who can create unique corporate films or short-and-sweet streaming video campaigns for YouTube that showcase your products or company.
We can also support you in hosting webinars (both as lead generation tools and to replace in-person meetings or conferences), developing podcasts, or scheduling live streaming programs on Facebook and LinkedIn.
A well-crafted video has the power to communicate a clear and powerful message in the shortest possible time. While off the cuff and live-streamed "in the moment" videos have their place, every company still needs quality, crafted films to tell a brand story. As the importance of video marketing increases, it is essential that you create a consistent brand identity for your films as you would for other elements of your brand messaging.
Many companies today are struggling to find effective ways to reach their customers and partners as well as manage their internal teams, and continue with planned meetings or training using entirely virtual or online tools. UP offers webinar services that includes:
In the past few years, interest in podcasts has absolutely exploded. Podcasts provide an effective, fairly low-budget way to connect with your audience regularly, tell stories and share news that will captivate them. Podcasts provide mobile, on-the-go content your audience can consume almost anywhere. Creating regular (weekly) podcast episodes is ideal to ensure you gather an audience. UP can help you create content, record and deliver a professional podcast series.
Explainer videos go into detail about particular products and services. Unlike promotional videos, they are designed to be educational and provide information your customers might find helpful rather than urging them to buy. "How-to" and FAQ videos work well to attract visitors to your website or video channels like YouTube.
A company video tells the story of your business while outlining its mission statement. This is especially valuable at the middle of the sales funnel. Getting this right means using storytelling effectively. An engaging script and dynamic filming are essential.