UP Focus Area IT Technology Telecom Marketing

Technology branding and content that stands out

Today marketing is in a whirlwind of new technological innovation. It’s thrilling, inspiring, and just a little dizzying. But our specialist technology marketing group UP FOR IT can help you define the right tools and the right approach.

We help IT and technology companies both globally and domestically with a range of integrated services from market research, through to branding and communications, inbound and content marketing, social media to film and sound.

Wondering how you compare? Download our free checklist to compare your company to competitors or other companies you admire.

Creating a strong IT brand means standing for something

If you stand for “everything,” then you stand for “nothing.” The point is that we have trouble keeping track of all the companies within a segment and what sets them apart. And who's the best at what.

Anders Westholm

Digital & Content Marketing Specialist

Integrated marketing campaign for a cybersecurity provider

IT, Software | Advertising & Communications | USA

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Our services

Branding & communications

We help brands connect and engage by finding a unique voice in the market. From strategy and positioning to logo and graphic design to advertising campaigns, we produce identity and communications materials that build credibility, as well as sales.

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Film & webinars

Our talent pool includes musicians, song writers and video technicians who can create unique soundtracks for your corporate films or put together a YouTube video that showcases your products or company. We also help you create, host and promote webinars and podcasts or live streaming programs.

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Digital marketing

UP can help tie your online and offline branding together with digital and social media services, pay per click (PPC), SEO/SEM or Google Adwords. At UP we work with all social media networks, and we help you with both your paid activities and organic presence.

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Inbound & content marketing

UP has a team of inbound-certified content experts, writers and designers who know your market and can develop an inbound marketing strategy that will help you attract visitors to your website, convert them into leads and then into customers.

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Market analysis

UP starts all major marketing, branding, advertising and creative service projects with a thorough briefing process and market research. This phase might include customer research or a Start Me UP workshop. UP LAB also offers in-depth analysis and market insights to help you understand your customers.

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Websites & ecommerce

UP provides full website design and development services, including UX design and ecommerce. Our team can set up CMS systems, including HubSpot, WordPress, Drupal and more.

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IT, technology and industry marketing

Technology branding and content that stands out

Creating a strong IT brand means standing for something

Anders Westholm

Related Insight

Four lessons in IT branding

Integrated marketing campaign for a cybersecurity provider

Our services

Branding & communications

Film & webinars

Digital marketing

Inbound & content marketing

Market analysis

Websites & ecommerce

UP FOR IT specializes in technology, telecom and industry marketing

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