Insights to start your marketing right
A deep dive for your team and ours
UP offers a number of workshops that are designed to provide insights to support your marketing, train your team, as well as gain alignment with your internal and external messaging.
Our workshops cover everything from identifying target audiences to brand development, social media strategies and even new product innovation. The sessions are informal, educational, inspiring and always fun.
These sessions can be run anywhere in the world and be as large or small as needed with a goal of understanding market needs and goals.
Types of workshops
- Start Me UP workshops
- Inbound marketing
- Crisis communications
- Brand strategy workshops
- Internal communications
"Understanding: The power of comprehending; especially the capacity to apprehend general relations of particulars; the power to make experience intelligible by applying concepts and categories."
- Merriam Webster's Dictionary
START ME UP
START ME UP workshops give your team and ours a deep dive into your brand and communications needs. These workshops cover everything from identifying target audiences to brand message development to usability studies of your website. These sessions can be run anywhere in the world and be as large or small as needed with a goal of understanding market needs and goals.
Branding workshops are specifically focused to help to uncover the essential message at the core of your brand identity. From startups needing a new identity to established firms that have lost their inspiration to merged brands that need a unifying theme, branding workshops reveal the essential essence that makes your brand special.
For a strong and consistent external brand, you need alignment internally. Employer branding and internal communications are key elements of your overall brand reputation. UP helps get your team onboard with your message and inspired by your identity, offering training and brand rollout workshops, as well as employer branding sessions.
Inbound workshops can help your team understand how to use inbound marketing effectively. They can be customized to your needs and provide an introduction and deep dive into inbound tactics, act as planning sessions for content development, or focus on goal-setting and alignment of sales and marketing.
In every crisis, communications teams and company leaders are faced with unique challenges heightened in a fast-paced digital world in which the public has 24/7 access to social media. These workshops, held at your location or ours, help prepare your team for internal and external crisis communications.