Case Study: Microbarbox

A fresh brand and ecommerce solution in the spirits industry

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What is MicroBarBox? Well it is a selection of gorgeous themed gift boxes with monthly subscriptions or one-time delivery of cocktails, drinks and snacks.

Location

United Kingdom

Sector

Consumer

Service

Branding & communications/ Websites & ecommerce

Background

The boxes offer a selection of fun cocktails, drinks and edible treats, beautifully packaged, a joy to unwrap, fun to explore, different each time, and always full of surprises.

It’s that Friday feeling in a box!

The brief

When the MicroBarBox team approached our DPC+UP team it was just an idea. The directors needed an agency to help them build their brand, their products and their e-commerce solution. And then help them market the new concept to the UK.

We were asked to help the start-up develop:

  1. Their brand
  2. Their packaging
  3. Their ecommerce solution
  4. Their advertising and marketing creative
  5. Manage their social media
  6. Manage their Adwords campaign

 

The solution

The DPC+UP creative team embarked on developing their wonderfully fun brand, including developing their ideal tone of voice, their logo, and their distinctive color palate and typography.

Even the cool array of drinks as a silhouette was developed for use across a number of mediums.

We helped them design and produce their boxes and packaging, as well as all the inserts for their new products.

New ecommerce site

Selling restricted products such as spirits online requires age validation, and the DPC+UP team developed an ingenious check against a number of national databases. Ethically we had to ensure that under 18s could not purchase alcohol and our system manages the age check swiftly and in the background.

The online store has been built on the .NET platform nopCommerce — a hugely extensible platform that allows the business to grow year on year.

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The result

A huge success! The brand and e-commerce platform have been adopted by the consumers and continue to engage each and every month. Microbarbox has become a monthly gift box delivery service even people who never considered delivery of spirits before would try.

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