Background
Over 2015 and 2016 UP for Digital started working with the international financier on a number of projects and after launching a suite of microsites in 2015, and after a competitive pitch, we were awarded the task of rebuilding the main UK website.
The brief
What we needed to achieve:
- More satisfying experience for current & potential clients, finding the information they need
- A responsive site that works on all devices (Phone, Tablet and Desktop)
- An element of intelligence within the website with dynamic content being served to specific user types
- Higher conversion of leads from new prospects
- Easier and more cost effective management and development of the site
- Smarter tools for managing customer relationships
- More authority and respect in the industry via a modern and powerful online brand
- Decluttering the mixed website structure of Canada Life
The solution
Other elements and API integrations that had to to be scoped and delivered:
- Bespoke/tailored content dependant on user type and interests
- Comprehensive document library including categorisation and usability
- Print on demand/Integration of PDFs into the site (Multiple levels of functionality)
- Salesforce bi-directional API integration
- Dot Approve integration
- SEO checker integration
- Cultiv Search Engine Sitemap integration
- Cultiv Dynamic Robots integration or Robots editor
- URL tracker integration
- ImageGen integration
- Umbraco Forms integration with Salesforce
- Courier integration
- Social media integration
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