The solution
The first requirement in the process was to design the content of the webinar series. As the focus was brand and marketing, UP was in an excellent position to reach out within a global team who have expertise in everything from branding, social media marketing, to digital video production. Working closely together with Galderma, UP quickly devised a series of five webinars that each ran three times per session to cover the different global time zones.
Another important criteria was to match the extremely high standards Galderma apply to their own business, in the webinar series. To enable this UP converted a local conference room into a studio setting with professional lighting, a printed floor to ceiling backdrop, three cameras, and a production team to ensure an engaging webinar stream. A separate team in the green room area handled questions as they came in. The webinar was delivered live from the “studio” as well as taking feeds from different experts around the world, giving the whole production the feel of a TV show. This professional production was then fed into an online webinar platform making it simple for HCPs to login securely from anywhere around the world and enjoy the show.
