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How to reach 22,000 customers with webinars in a global crisis

CASE STUDY

The client

Galderma is a global dermatology company dedicated to patient wellbeing and scientific research, with a particular focus in the field of skin aesthetics. As a premium innovator of aesthetic solutions, they partner with healthcare professionals (HCPs) on the front line of patient care to provide effective and innovative science-based injectable treatments. With these medical and consumer solutions, Galderma aims to fulfil their mission to improve the quality of people’s lives by giving them access to the latest innovations in premium aesthetic treatments.

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The brief

As many countries and businesses were entering lockdown during the COVID-19 pandemic, Galderma wanted to help their HCP partners to establish new, digital channels to help build their business – with everything from branding to online consultation. Galderma asked UP to produce a series of webinars to engage with their HCP customers during this challenging time. The goal was to support them during this crisis by delivering live, high quality, practical education and training that would enable them to improve their marketing and patient care online. 

As a global company, Galderma wanted the webinar to be accessible in multiple time zones around the world. They also wanted to make sure that the webinars represented their brand well. As a company dedicated to providing the highest standards in aesthetics, it was essential that the webinar series looked great and was easy for anyone to access. It was also important that the webinars were produced quickly as the information was crucial to helping HCPs adapt to changing market conditions.

Webinar Galderma

The result

The result was a series of 5 webinars covering essential topics in marketing for HCPs:

  • Building your brand online
  • Social Media: attracting and retaining customers
  • Premium consultation online
  • Digital engagement with different generations
  • The power of influencers

During the five weeks that the webinars ran, they were viewed in more than 100 countries and by over 22,000 HCPs. The stream was carefully monitored by UP and after the first Webinar went live, we noticed comments and requests from attendees in South and Central America for Spanish translation. To respond to this request, we quickly brought in simultaneous translation to translate the live content into the closed caption function. Subsequently viewers in these markets increased. The webinar films were also subsequently downloaded and viewed by more than 10,000 people wanting to see the webinar series.

The webinar series was a resounding success. It was more like a TV show than a standard webinar and helped Galderma engage with their customers by delivering timely and practical tips they could implement directly. This helped Galderma to reinforce their brand as a company committed to providing the very highest quality and advice to their customers. 

Galderma Webinar series

 

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