Background
Tradegood, a division of Intertek, provides a personalized database matching service, connecting buyers and sellers in the fashion and apparel industry with ethical and trustworthy suppliers who meet specific credentials. The aim is to build lasting relationships upon shared values, passions and goals.
The brief
Tradegood asked UP to help launch a new division of Intertek, called Tradegood. The task was to create an awareness campaign targeting buyers, suppliers and students in the fashion and apparel industry in New York City.