Promoting the opportunity of a lifetime for health-related businesses
Medical Device | Digital Marketing Social Media | Suomi | SU
Axelos are the people behind ITIL®, PRINCE2®, and a wealth of other world-renowned best practice methods and certifications. They are dedicated to being the world’s most respected provider of global best practice, continually drawing inspiration from those who adopt best practice to increase profitability, grow market share and quickly respond to changes and challenges in their business environment.
IT, technology and industry / direct to consumer
TV creative development and campaign delivery
Our original brief was in the product marketing space and it was to ‘rename, rebrand and reposition Axelos’ Project Portfolio Management (PPM)’ which we achieved by creating the Axelos® ProPathTM campaign, see the full case study here.
Axelos ProPath branding and campaign development
Once the campaign was created the striking illustrative style, using the new Axelos brand guidelines. was so well liked that the team at Axelos wanted us to bring it to life for TV for brand response and acquisition.
UP’s creative challenge was to take a flat illustrative style and create a moving image version of our campaign. And overlaid with that obstacle was ensuring we covered ‘what is Axelos® ProPathTM’ and create interest in the audience to find out more via our call to action, all in a 30 sec TV spot!
Axelos worked with their media agency to ensure the targeting was well defined, with three bursts of activity; covering UK, AB testing, London TV area, senior decision makers at a high level and then utilising the SkyTV AdSmart platform to drill down further.
Our creative solution involved us breaking down our task into key stages:
Axelos' results exceeded expectations due to the selection of the media plan and smart use of the assets for the TV ad, outperforming many campaigns with better resource and budget: