UP was created in Stockholm, Sweden, in January 2011 so it naturally feels a bit like home.
The Swedish capital is a vibrant and open city that provides the perfect location for UP Sweden. We run many workshops in and around the city and have an intimate link with it due to our place branding work for the branding of Stockholm as The Capital of Scandinavia.
The mix of people in UP Sweden is truly international and we are easily Sweden’s most international agency with Americans, British, Finns, Bulgarians, French, Chinese and even Swedes working with us.
The city that never sleeps is a pretty good place for UP to have its east coast location. Located in the famous Prince Building in the heart of Soho the UP Creative Space New York is surrounded by a vibrant and creative environment.
Fancy hitting a restaurant after work? Then we can offer cool, hip swanky – in fact just about anything, the choice is yours.
We have a strong and active community in UP UK with our creative space located in the capital at the old BBC campus on Wood Lane, White City. Our UK team focus on both domestic and international projects with a keen eye on creating new and unexpected experiences for brands that need to stand out.
We have a strong and active UP community working in Asia with our regional Creative Space located in Shanghai, China, providing branding, marketing and digital services for innovative western companies going into Asia, and vice versa. UP FOR ASIA includes members in China, Taiwan, India, Singapore, Japan, South Korea, Thailand, Malaysia, the Philippines, Indonesia, and Vietnam. Read more about UP FOR ASIA.
Amsterdam was one of the first places UP expanded into. Now with a strong UP community in The Netherlands, it’s a natural choice for the UP Creative Space, which is located in the B. Amsterdam facilities at Johan Huizingalaan 763A.
With a truly multilingual team, UP NL works with both domestic and international clients.
We love Hamburg and not just because it’s a dynamic, fun, city that’s on the move, but because we have a great UP team located here. Again we have an international team that works right across the UP community, consisting of strategists, senior creatives, designers and writers. If you fancy meeting us in Hamburg, drop us a note and we can show you St Pauli like no one else.
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We already have an active UP community working on the US west coast in Silicon valley and San Francisco and we’re looking right now for the right place to open our Creative Space in California. Read more about UP California.
UP also has a second Swedish base, in the beautiful city of Uppsala, that lies about 80 kilometres north of Stockholm. Located in Uppsala Castle (sounds a bit grand, and it is!), the UP Creative Space has amazing views looking down over this old academic city famous for its discoveries in the life sciences. With our own strong life science and health focus, Uppsala is a perfect base for UP and we just love working here.
UP has also a strong community working in Australia, comprising research, strategy, writing, design and analytics muscles across both Sydney and Melbourne. Several of the UP Australia members live on Sydney’s northern beaches and our creative centre is located in a co-creation space right on iconic Manly Beach. Manly is famous for many things, including being where the world’s first surfing contest was held in 1964. It has top notch surfing, a beautiful underwater reserve and some of the fluffiest cappuccinos that can be found on earth. Bring your swimmers and pop in to say hi. Read more about UP Australia.
UP has also a strong community in Copenhagen and Malmö. UP Copenhagen + Malmö combines the best of Swedish "fika" and Danish "hygge" in one team. You could call them the creative bridge in this vibrant region, actually the greatest metropolitan area in Scandinavia. With UP Copenhagen + Malmö you get our local experience from a wide range of services and industries - covering all UP Focus Areas, with a blend to match the local mix of industries - connected to the larger and equally experienced UP community of marketing professionals around the world. Read more about UP Copenhagen + Malmö here.