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Visit a museum - for reflection and quiet inspiration

UP FOR REAL

07 Jun 2023
UP FOR REAL Featured Netherlands | 2 min read

Visit a museum - for reflection and quiet inspiration

On a recent trip to Stockholm, I took out some time to visit the Nordi...

By Lawrence Masle | Netherlands
06 Apr 2023
UP FOR GOOD Sustainability UP FOR REAL Featured | 7 min read

How are companies catering to eco-conscious travelers?

With the World Economic Forum ranking climate action failure as the to...

By Bethany Skinnard | UK
07 Mar 2023
Place Branding UP FOR REAL | 3 min read

Place Branding: Three essential elements

When it comes to creating a place brand that works, there is much more...

By Julian Stubbs | Stockholm
01 Feb 2023
Place Branding Sustainability UP FOR REAL UP | 6 min read

European cities acting on their sustainability pledges

The need to mitigate the devastating impacts of climate change has nev...

By Bethany Skinnard | UK
29 Apr 2022
Place Branding Sustainability UP FOR REAL Featured Netherlands | 9 min read

Promoting green cities: sustainability initiatives that matter for place branding

Throughout the years, sustainability in everything from manufacturing ...

By Ardi Eleveld | Amsterdam
11 Nov 2021
Place Branding UP FOR REAL Branding Featured | 4 min read

10 things I have learned about place branding and marketing

Place branding is a topic that spans many areas: from brand identity t...

By Olle Zetterberg
22 Oct 2021
News UP FOR REAL Branding UP FOR LIFE | 3 min read

UP client Invest in Holland receives United Nations award for health promotion work

Congratulations to UP client Invest in Holland for winning the United ...

By Ronja Larsson | Sweden
16 Jul 2021
Place Branding UP FOR REAL Featured | 10 min read

Stories at the heart of place branding

When Evelyn Waugh wrote Brideshead Revisited at the tail end of WWII h...

By Stuart Delves | UK
03 May 2021
Place Branding UP FOR REAL UP Featured | 7 min read

What's next after COVID? The new destination marketing playbook

I love traveling. I get inspired by the creative energy of cities and ...

By Ardi Eleveld | Amsterdam
22 Apr 2021
Place Branding UP FOR REAL Featured | 5 min read

The travel revolution and the future traveller: How will this story unfold?

T hankfully, after the pandemic’s freakish, elongated turbulence, the ...

By Jamie Delves | UK
26 Oct 2020
Place Branding News UP FOR REAL Webinars | 2 min read

Closed for Business - Is Inward Investment Dead?

With the COVID-19 crisis far from over, is inward investment dead as a...

By Julian Stubbs | Stockholm
27 Jun 2020
Place Branding UP FOR REAL Identity | 1 min read

Iconic designer Milton Glaser has died aged 91. Five years ago we were lucky enough to interview him for the UP FOR REAL podcast series. Listen to it here.

In October 2015 we were lucky enough to get to interview legendary gra...

By Ronja Larsson | Sweden

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