I've been in San Francisco this week and have been following the news of just how many US cities are turning to smart tech when it comes to...lamp posts. That's right, lamp posts.
From its unique location in a historic dockside warehouse to its fast-moving format featuring thirteen 18-minute long presentations from an array of experts, the International Place Branding Event Liverpool 2018 May 31-June 1 delivered on its promise to inspire and connect those interested in taking a deep dive into place branding and destination marketing.
For many companies, the logo is the essence of the brand. Yet, are logos really what a brand is about? Today, many brands are streamlining their logo designs for the digital era. What does that say about traditional logo design? Are logos still relevant? Let's start by looking at how logos evolved.
When it comes to destination marketing, there are a lot of examples of places that stand out, as well as examples of place marketing that flops. So what works what it comes to place marketing? Let's consider a couple of cool ideas. Or some very cold ones, perhaps, from the frozen north.
When it comes to creating a place brand that works, there is much more involved than just creating a logo and slogan. You can't just slap your city (or region's) name next to a heart and call it branding. Yes, "I Love New York" is often used as a classic example of place branding success (even by me). But to create a brand that resonates and works for all stakeholders requires a bit more understanding and consideration of your long-term goals than simply copying what worked for another place.