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Coming to a city near you very soon. Smart lamp posts.

October 29, 2018 | Julian Stubbs

I've been in San Francisco this week and have been following the news of just how many US cities are turning to smart tech when it comes to...lamp posts. That's right, lamp posts.

UP FOR REAL, Place Branding, Digital

13 ways the International Place Branding Event Liverpool inspired and connected

June 15, 2018 | Shari Monnes | Boston

From its unique location in a historic dockside warehouse to its fast-moving format featuring thirteen 18-minute long presentations from an array of experts, the International Place Branding Event Liverpool 2018 May 31-June 1 delivered on its promise to inspire and connect those interested in taking a deep dive into place branding and destination marketing.

Place Branding, UP FOR REAL

Meet the city stylists: A new breed of communicators shaping today's place brands

May 08, 2018 | Don Macdonald

As cities grow in size and importance, the image of the city is coming under the control of savvy communicators who know what it takes to create a successful destination brand.

Place Branding, UP FOR REAL

Eight seconds to impress. Does your logo do it?

March 13, 2018 | Don Macdonald

For many companies, the logo is the essence of the brand. Yet, are logos really what a brand is about? Today, many brands are streamlining their logo designs for the digital era. What does that say about traditional logo design? Are logos still relevant? Let's start by looking at how logos evolved.

Branding, Place Branding, UP FOR REAL

Cool Ideas in Place Branding

March 07, 2018 | Julian Stubbs

When it comes to destination marketing, there are a lot of examples of places that stand out, as well as examples of place marketing that flops.  So what works what it comes to place marketing? Let's consider a couple of cool ideas. Or some very cold ones, perhaps, from the frozen north.

Place Branding, UP FOR REAL

Place branding? It’s not about the logo

February 28, 2018 | Shari Monnes | Boston

Then what is it all about? That’s the provocative question we’ll be debating with top place branding experts from around Europe at the International Place Branding Event Liverpool 2018 on May 31-June 1.

Events, Place Branding, UP FOR REAL

Three elements of great place branding

February 26, 2016 | Julian Stubbs

When it comes to creating a place brand that works, there is much more involved than just creating a logo and slogan. You can't just slap your city (or region's) name next to a heart and call it branding. Yes, "I Love New York" is often used as a classic example of place branding success (even by me). But to create a brand that resonates and works for all stakeholders requires a bit more understanding and consideration of your long-term goals than simply copying what worked for another place.

Place Branding, UP FOR REAL

Place branding podcast focuses on Boston, the inbound revolution and iconic landmarks

November 17, 2015 | Shari Monnes | Boston

In the third episode of Wish You Were Here: The Place Branding Podcast, our hosts travel to the historic U.S. city of Boston, home of the American Revolution, the Red Sox, and a wicked clam “chow-dah.”

Place Branding, UP FOR REAL, Inbound Marketing

Place branding podcast focuses on New York

October 14, 2015 | Shari Monnes | Boston

Episode 2 of the The Place Branding Podcast: Wish You Were Here features an exclusive interview with Milton Glaser, the creator of the iconic "I Heart NY" logo. 

Place Branding, UP FOR REAL

TED Talk: Greece and the "C" word

March 04, 2015 | Julian Stubbs

Greece. So what’s the first thing that springs to mind? Well, unfortunately these days the ‘C’ word.

Place Branding, UP FOR REAL

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