UP FOR REAL

07 Jun 2023

Visit a museum - for reflection and quiet inspiration

On a recent trip to Stockholm, I took out some time to visit the Nordi...

06 Apr 2023

How are companies catering to eco-conscious travelers?

With the World Economic Forum ranking climate action failure as the to...

07 Mar 2023

Place Branding: Three essential elements

When it comes to creating a place brand that works, there is much more...

01 Feb 2023

European cities acting on their sustainability pledges

The need to mitigate the devastating impacts of climate change has nev...

29 Apr 2022

Promoting green cities: sustainability initiatives that matter for place branding

Throughout the years, sustainability in everything from manufacturing ...

11 Nov 2021

10 things I have learned about place branding and marketing

Place branding is a topic that spans many areas: from brand identity t...

22 Oct 2021

UP client Invest in Holland receives United Nations award for health promotion work

Congratulations to UP client Invest in Holland for winning the United ...

16 Jul 2021

Stories at the heart of place branding

When Evelyn Waugh wrote Brideshead Revisited at the tail end of WWII h...

03 May 2021

What's next after COVID? The new destination marketing playbook

I love traveling. I get inspired by the creative energy of cities and ...

22 Apr 2021

The travel revolution and the future traveller: How will this story unfold?

T hankfully, after the pandemic’s freakish, elongated turbulence, the ...

26 Oct 2020

Closed for Business - Is Inward Investment Dead?

With the COVID-19 crisis far from over, is inward investment dead as a...

27 Jun 2020

Iconic designer Milton Glaser has died aged 91. Five years ago we were lucky enough to interview him for the UP FOR REAL podcast series. Listen to it here.

In October 2015 we were lucky enough to get to interview legendary gra...

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