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Why social selling accelerates your account-based marketing strategy

November 14, 2018 | Aleksandar Debeljak

With social selling, your sales team leverages their social presence to drive brand awareness and uses education to accelerate an account-based marketing (ABM) strategy and convert top prospects into customers.

Content Marketing

How content marketing produces great ROI for these brands

October 29, 2018 | Aleksandar Debeljak

Are you hesitant about the benefits that content marketing can bring to your business? Here are brands that have generated a better ROI from implementing a content strategy to ease your mind.

Content Marketing

Content marketing: How to adapt to the new way of selling

August 29, 2018 | Derrick English Jr.

From driving more leads into the sales funnel to building long-term relationships, content marketing is the new strategy your business should use to generate new sales.

Content Marketing

Are you UP to speed with Inbound and Content Marketing?

April 27, 2018 | Shari Monnes | Boston

For the last half a decade or more, inbound and content marketing have been gaining prominence as a more effective and less intrusive way of attracting customers than traditional “outbound” advertising and marketing. Yet, 55% of B2B marketers say they are unclear about what content marketing success or effectiveness looks like. (Content Marketing Institute, 2015). Are you one of them? 

Inbound Marketing, Content Marketing

What to look for in a writer – seven characteristics

February 02, 2018 | Shari Monnes | Boston

For many start-ups, small businesses and even companies with internal marketing staff, planning a regular schedule of content can be daunting. If you feel writing for yourself is beyond you, or you simply don’t have the time, the obvious answer is to outsource the work to an agency or a freelance writer. But how do you find the right person for your needs and situation?

Communications, Content Marketing, Creativity

Why B2B best practices don’t work when marketing to scientists

January 31, 2018 | Marina Hop

It’s tempting to look at best practices in B2B marketing and apply them when approaching scientists with a product or service. However, there are some key differences in how scientists think and behave which mean that these typical, accepted approaches to marketing are less likely to work.

Content Marketing, Life Science Marketing

8 copywriting tips for effective SEO content for your website

January 29, 2018 | Derrick English Jr.

Web content is scanned, not read. Follow these effective SEO content writing tips to be able to rank high in SERPs and provide value to your web readers.

Content Marketing, SEO

Employer branding: Where do you start?

June 09, 2016 | Roupert Muller

It’s something that was once at the back of every recruiter’s mind, but has since become a top priority: using social media not just to spread the word about job opportunities, but also to communicate about what it’s like to be a part of the organization. What makes your company tick? That’s the question you should look to answer when producing employer brand content.

Content Marketing, Social Media

Five reasons to start using content marketing now

April 05, 2016 | Shari Monnes | Boston

The art and practice of content marketing has become an important trend in the last few years. You’ve probably heard this term used in conjunction with SEO (search engine optimization), inbound marketing and social media marketing. But what exactly do we mean by content marketing ?

Content Marketing

What is inbound marketing and how can it help me?

March 08, 2016 | Shari Monnes | Boston

Inbound marketing isn't just for consumer-facing companies. In fact, for many B2B companies, especially in what we often refer to as “high involvement” markets, long and complex sales cycles mean a lot of information must be exchanged with a prospect before a sale is made. This creates a perfect situation for inbound and content marketing to become effective.

Content Marketing, Inbound Marketing

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