With social selling, your sales team leverages their social presence to drive brand awareness and uses education to accelerate an account-based marketing (ABM) strategy and convert top prospects into customers.
For the last half a decade or more, inbound and content marketing have been gaining prominence as a more effective and less intrusive way of attracting customers than traditional “outbound” advertising and marketing. Yet, 55% of B2B marketers say they are unclear about what content marketing success or effectiveness looks like. (Content Marketing Institute, 2015). Are you one of them?
For many start-ups, small businesses and even companies with internal marketing staff, planning a regular schedule of content can be daunting. If you feel writing for yourself is beyond you, or you simply don’t have the time, the obvious answer is to outsource the work to an agency or a freelance writer. But how do you find the right person for your needs and situation?
It’s tempting to look at best practices in B2B marketing and apply them when approaching scientists with a product or service. However, there are some key differences in how scientists think and behave which mean that these typical, accepted approaches to marketing are less likely to work.
It’s something that was once at the back of every recruiter’s mind, but has since become a top priority: using social media not just to spread the word about job opportunities, but also to communicate about what it’s like to be a part of the organization. What makes your company tick? That’s the question you should look to answer when producing employer brand content.
The art and practice of content marketing has become an important trend in the last few years. You’ve probably heard this term used in conjunction with SEO (search engine optimization), inbound marketing and social media marketing. But what exactly do we mean by content marketing ?
Inbound marketing isn't just for consumer-facing companies. In fact, for many B2B companies, especially in what we often refer to as “high involvement” markets, long and complex sales cycles mean a lot of information must be exchanged with a prospect before a sale is made. This creates a perfect situation for inbound and content marketing to become effective.