UP FOR IT

13 Nov 2023

5 killer marketing strategies for tech companies

In today's digital age, marketing strategies can make or break a tech ...

26 Oct 2023

Tech jargon busting ― how to create simple, effective marketing messages

Whether you're an established tech company or a startup, it's likely t...

20 Sep 2023

Techy to Thought Leader – 4 Steps Tech Founders Should Take

How do new or early-stage tech companies market their brands to an ess...

18 Nov 2021

Why content is just as important in B2B as in B2C marketing

Within B2B marketing, there often exists a belief that the type of per...

16 Nov 2021
News UP FOR IT Members | 3 min read

UP welcomes Martin Kubu as head of UP FOR IT: industrial, technology and IT

After working with several leading international agency networks over ...

04 Dec 2017

Jump off the bandwagon: Four lessons in IT branding

Are you scalable, flexible and cost efficient, too? How does your busi...

08 Feb 2016

An essential element for IT marketing: A point of view

Do you have point of view? Share it! Most industry leaders (no matter ...

05 Nov 2015

Creating a strong IT brand means standing for something

Think of any great company, any one. Then think about what makes that ...

    Related Blogs

    02 Jun 2025

    Are Scientists Human? Oppenheimer, LSD, and the Emotions Behind the Lab Coat

    The Art of Marketing Science, Episode 1

    15 Apr 2025
    Featured sweden | 4 min read

    Stockholm – The Capital of Scandinavia. Perception or reality?

    In 2004, at a time when Stockholm was facing economic uncertainty and ...

    09 Apr 2025
    Place Branding Featured | 5 min read

    Setting destinations apart: Place branding for districts and buildings

    Place branding is widely recognized as a useful tool for increasing th...

    Subscribe to our blog