Close
Global
Menu

What’s UP?

Marketing News, Ideas & Insights

5 killer marketing strategies for tech companies

UP FOR IT

13 Nov 2023
Branding Marketing UP FOR IT | 5 min read

5 killer marketing strategies for tech companies

In today's digital age, marketing strategies can make or break a tech ...

By Barry Monk
26 Oct 2023
Branding Marketing UP FOR IT | 4 min read

Tech jargon busting ― how to create simple, effective marketing messages

Whether you're an established tech company or a startup, it's likely t...

By Barry Monk
20 Sep 2023
Branding Marketing UP FOR IT | 4 min read

Techy to Thought Leader – 4 Steps Tech Founders Should Take

How do new or early-stage tech companies market their brands to an ess...

By Barry Monk
18 Nov 2021
Content Marketing Inbound Marketing UP FOR IT Featured | 4 min read

Why content is just as important in B2B as in B2C marketing

Within B2B marketing, there often exists a belief that the type of per...

By Martin Kubu | Sweden
16 Nov 2021
News UP FOR IT Members | 3 min read

UP welcomes Martin Kubu as head of UP FOR IT: industrial, technology and IT

After working with several leading international agency networks over ...

By Ronja Larsson | Sweden
04 Dec 2017
Branding Technology UP FOR IT | 3 min read

Jump off the bandwagon: Four lessons in IT branding

Are you scalable, flexible and cost efficient, too? How does your busi...

By Mats Renée | Stockholm
08 Feb 2016
Marketing Technology UP FOR IT | 2 min read

An essential element for IT marketing: A point of view

Do you have point of view? Share it! Most industry leaders (no matter ...

By Mats Renée | Stockholm
05 Nov 2015
Branding Technology UP FOR IT | 3 min read

Creating a strong IT brand means standing for something

Think of any great company, any one. Then think about what makes that ...

By Mats Renée | Stockholm

    Posts by Tag

    See all
    Blog: Swedish | English

    Related Blogs

    24 Nov 2025
    Life Science Marketing UP FOR LIFE Featured | 6 min read

    How biotech companies should really be capitalizing on the Nobel Prize

    But they’re too busy doing something entirely different!

    By Ben Libberton, PhD | Sweden
    18 Sep 2025
    Inbound Marketing Featured AI | 8 min read

    Five Big Takeaways from INBOUND 25: How AI and LLMs Are Rewriting Work, Marketing and Marketing Agencies

    History has always been shaped by revolutions — technological, industr...

    By Julian Stubbs | Stockholm
    03 Sep 2025
    Featured | 4 min read

    UP in Cambridge: A Creative Hub in the UK’s Leading Life Science Cluster

    UP THERE, EVERYWHERE opens a new Cambridge hub at St. John’s Innovatio...

    By Hamzah Ismail

    Subscribe to our blog