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Jump off the bandwagon: Four lessons in IT branding

December 04, 2017 | Mats Renée

Are you scalable, flexible and cost efficient, too?

How does your business describe itself? If you’re in the IT industry (in Sweden or elsewhere), chances are pretty good you describe yourself using one of these all-to-common buzzwords: Scalable. Flexible. Cost efficient. Sound familiar?

Branding, Technology, UP FOR IT

An essential element for IT marketing: A point of view

February 08, 2016 | Mats Renée

Do you have point of view? Share it!

Most industry leaders (no matter the market sector) have strong points of view about how they see their respective markets moving forward. Some even go so far as to make predictions or base their strategies around their beliefs. That is a good idea! If you had a choice, wouldn't you want to go with a supplier that thinks long term too?

Marketing Strategy, Technology, UP FOR IT

Creating a strong IT brand means standing for something

November 05, 2015 | Mats Renée

Think of any great company, any one. Then think about what makes that company so successful.

Branding, Technology, UP FOR IT

Blog: Swedish | English

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