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Why content is just as important in B2B as in B2C marketing

UP FOR IT

18 Nov 2021
Content Marketing Inbound Marketing UP FOR IT Featured | 4 min read

Why content is just as important in B2B as in B2C marketing

Within B2B marketing, there often exists a belief that the type of per...

By Martin Kubu | Sweden
16 Nov 2021
News UP FOR IT Members | 3 min read

UP welcomes Martin Kubu as head of UP FOR IT: industrial, technology and IT

After working with several leading international agency networks over ...

By Ronja Larsson | Sweden
04 Dec 2017
Branding Technology UP FOR IT | 3 min read

Jump off the bandwagon: Four lessons in IT branding

Are you scalable, flexible and cost efficient, too? How does your busi...

By Mats Renée | Stockholm
08 Feb 2016
Marketing Technology UP FOR IT | 2 min read

An essential element for IT marketing: A point of view

Do you have point of view? Share it! Most industry leaders (no matter ...

By Mats Renée | Stockholm
05 Nov 2015
Branding Technology UP FOR IT | 3 min read

Creating a strong IT brand means standing for something

Think of any great company, any one. Then think about what makes that ...

By Mats Renée | Stockholm

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