I’m an integrated realist.
Don’t worry, that’s not a term you are meant to have heard before, but it is one I’ve been toying with for a few months now.
I think it quite nicely sums up my beliefs, my approach and the marketeer I am.
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Having worked in agencies for 18 years or so, the one thing I can say for certain is change happens; you either keep up or die, or become stale and slowly wither away. And if you are really brave you get ahead of the curve. And if you are exceptionally smart you pick the right curve. But picking the right path has always been the tough part.