Close
Global
Menu

What’s UP?

Marketing News, Ideas & Insights

What happens when the tools shaping our industries evolve faster than the people teaching them?

AI

11 Jul 2026
AI | 7 min read

What happens when the tools shaping our industries evolve faster than the people teaching them?

It's a question universities, businesses and creative professionals ar...

By UP Editorial Team
10 Mar 2026
News Featured AI | 8 min read

The Times They Are A-Changin’: Writing for AEO, GEO and Humans

Never been much of a Bob Dylan fan. Apart from the fact, in my persona...

By Julian Stubbs | Stockholm
15 Dec 2025
Life Science Marketing UP FOR LIFE AI | 7 min read

In the room where AI happened: A recap from SAMPS 2025 Boston

What happens when AI, insight, and life science marketing share the sa...

By Shari Monnes | Boston
18 Sep 2025
Inbound Marketing Featured AI | 8 min read

Five Big Takeaways from INBOUND 25: How AI and LLMs Are Rewriting Work, Marketing and Marketing Agencies

History has always been shaped by revolutions — technological, industr...

By Julian Stubbs | Stockholm
06 Jun 2025
Digital SEO Marketing Featured AI | 7 min read

Generative Search Optimisation (GSO) What is it and what can you action?

The talk about AI Search is evolving fast. With AI-powered experiences...

By Alice Smith
19 Jul 2024
Featured AI | 7 min read

Mastering AI for Strategic Development

Artificial Intelligence (AI) continues to evolve at lightning speed. B...

By Bethany Skinnard | UK
30 May 2024
Featured AI | 4 min read

Mastering AI for Market Analysis

How is AI transforming the market research industry? Our blog series c...

By Bethany Skinnard | UK
09 May 2024
Creativity Featured AI | 6 min read

Mastering AI for creativity

Artificial Intelligence (AI) continues on its meteoric rise - sophisti...

By Bethany Skinnard | UK
14 Mar 2024
Featured AI | 9 min read

Why UP THERE, EVERYWHERE believes in #AlwaysAddHuman

AI in Marketing: The Power of Humans in a Digital World In an era wher...

By Robert England, PhD | Uppsala
14 Sep 2023
Branding Marketing Inbound Marketing AI | 7 min read

AI Inbound

Inbound 2023 just wrapped up, leaving us buzzing with fresh ideas and ...

By Matt Wilkinson, PhD | UK

    Posts by Tag

    See all
    Blog: Swedish | English

    Related Blogs

    26 Apr 2026
    Life Science Marketing UP FOR LIFE Featured | 4 min read

    Julian Stubbs awarded Lifetime Achievement Award by SAMPS

    Julian Stubbs has been awarded the Lifetime Achievement Award by SAMPS...

    By UP Editorial Team
    16 Apr 2026
    Featured | 4 min read

    HubSpot Launches New Nordic Offer — Webinar to Showcase How SMEs Can Simplify Growth

    A new, tailored HubSpot offer for the Nordic market is set to make it ...

    By Julian Stubbs | Stockholm
    09 Apr 2026
    SEO Inbound Marketing Featured | 3 min read

    From INBOUND to UNBOUND: What It Means for the Future of B2B Marketing

    For over 15 years, INBOUND has been one of the most influential events...

    By Julian Stubbs | Stockholm

    Subscribe to our blog