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How can you measure the health of a brand? (A real-life example)

Marketing

26 May 2021
Branding Marketing Featured | 6 min read

How can you measure the health of a brand? (A real-life example)

We know when brands are healthy. Household names that we associate wit...

By Ben Libberton | Sweden
19 Jan 2021
Marketing Featured UP Tips | 5 min read

Deloitte’s 2021 insights: How are people and brands responding to the global pandemic?

The latest Global Marketing Trends Report from Deloitte offers a fasci...

By Michelle Edwards | USA
02 Dec 2020
Life Science Marketing Marketing Featured UP Tips | 3 min read

Six steps to winning the life sciences marketing dating game

Life science marketing is like dating - it’s really hard to find good ...

By Matt Wilkinson, PhD | UK
27 Jan 2020
Marketing Featured UP Membership California | 2 min read

Why your passion is holding back your career

We’ve all seen it before and many of us have even said it: “I’m a pass...

By Milan Martin | California
30 Apr 2019
Branding Marketing Featured | 3 min read

Harnessing the power of nostalgia in marketing

If someone were to write a book called Cakes and their Role in Literat...

By Alex Beeching | UK
12 Apr 2019
Marketing Featured | 7 min read

Key elements of a successful marketing strategy

We are delighted to have Professor Doug West of Kings College London a...

By UP Blog Staff
15 Jan 2019
International Creativity Marketing Identity | 4 min read

A marketing masterclass with the High Priest of Hype

P.T. Barnum was a liar, a huckster, and a fraud. Oh, and a purveyor of...

By Alex Beeching | UK
07 Jan 2019
Digital Marketing Inbound Marketing | 7 min read

Five digital marketing truths you shouldn’t ignore in 2019

The pace of change in digital marketing continues to accelerate in way...

By Shari Monnes | Boston
26 Sep 2018
Marketing Inbound Marketing | 6 min read

Who can you trust these days?

Mega-trends in digital marketing: values and trust Most of today’s mar...

By Robert England, PhD | Uppsala
16 May 2018
Creativity Marketing UK | 4 min read

What I’ve learnt as an integrated realist

I’m an integrated realist. Don’t worry, that’s not a term you are mean...

By Christos Karakanna | UK
18 Apr 2017
Marketing Inbound Marketing UK | 4 min read

10 things I learned from branding start-ups

What can working for a start-up teach you? Plenty! Here's a list from ...

By Kate Adams | London
01 Mar 2017
Branding Marketing | 1 min read

What the Beatles taught me about branding

How do you create a great brand? Well, great brands get great by doing...

By Julian Stubbs | Stockholm

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