Articles on Marketing

15 Jan 2019

A marketing masterclass with the High Priest of Hype

P.T. Barnum was a liar, a huckster, and a fraud. Oh, and a purveyor of...

07 Jan 2019

Five digital marketing truths you shouldn’t ignore in 2019

The pace of change in digital marketing continues to accelerate in way...

26 Sep 2018

Who can you trust these days?

Mega-trends in digital marketing: values and trust Most of today’s mar...

16 May 2018
Creativity Marketing UK | 4 min read

What I’ve learnt as an integrated realist

I’m an integrated realist. Don’t worry, that’s not a term you are mean...

18 Apr 2017

10 things I learned from branding start-ups

What can working for a start-up teach you? Plenty! Here's a list from ...

01 Mar 2017
Branding Marketing | 1 min read

What The Beatles Taught Me About Branding

How Do You Do It? How do you create a great brand? Well, great brands ...

03 Nov 2016

Expect more out of your agency

Professional service industries like advertising agencies have been ha...

08 Feb 2016

An essential element for IT marketing: A point of view

Do you have point of view? Share it! Most industry leaders (no matter ...

11 Feb 2014

Place Branding: The $50 Billion Dollar Gold Medal

I don’t watch much television. Firstly it’s mostly filled with rubbish...

12 Apr 2013
UP FOR GOOD Marketing | 1 min read

Agents of Change

Is your reality good enough? When you turn to a communication agency f...

20 Sep 2011

Do you speak internet without an accent?

What kind of accent do you have? This isn’t a question about your nati...

28 Feb 2011
Marketing | 2 min read

Positioning. What do you stand for?

Without doubt one of the most important, and usually difficult, decisi...

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