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How not to fail when launching a new brand identity

Identity

30 Jun 2022
Branding Identity Featured UP for People Internal branding | 5 min read

How not to fail when launching a new brand identity

From start-ups to established companies updating their branding to lar...

By Julian Reisz | Sweden
27 Jan 2022
Branding Life Science Marketing Identity UP FOR LIFE Featured | 4 min read

Value propositions: Are you lacking the “True North”?

“We need to sell more stuff!!!” I remember sitting at our global townh...

By David Bernellon
03 Aug 2021
Design Branding Identity Featured | 5 min read

What does your brand's color palette communicate?

When we think about brand design, one of the first things that comes t...

By Kia Irving | UK
15 Jun 2021
Branding Identity Featured | 4 min read

Why brand identity isn’t just for consumer goods

In the simplest possible terms, the American Marketing Association des...

By Kia Irving | UK
24 May 2021
Design Branding Identity Featured | 4 min read

Is it time to refresh my branding?

Refreshing or rebranding is not a small job. There’s finding the right...

By Kia Irving | UK
27 Jun 2020
Place Branding UP FOR REAL Identity | 1 min read

Iconic designer Milton Glaser has died aged 91. Five years ago we were lucky enough to interview him for the UP FOR REAL podcast series. Listen to it here.

In October 2015 we were lucky enough to get to interview legendary gra...

By Ronja Larsson | Sweden
15 Jan 2019
International Creativity Marketing Identity | 5 min read

A marketing masterclass with the High Priest of Hype

P.T. Barnum was a liar, a huckster, and a fraud. Oh, and a purveyor of...

By Alex Beeching | UK
08 Dec 2017
Digital Branding Identity | 3 min read

What's the sound of your brand?

Modern science confirms what many of us have always known, instinctive...

By Rolf Andersson | Sweden
22 Nov 2014
Place Branding International UP FOR REAL Identity | 8 min read

A Case for Place Branding in Cardiff, Wales

Cardiff? Definitely not Lagom. I've lived in Sweden a good few years n...

By Julian Stubbs | Stockholm
28 May 2012
UP FOR GOOD News Identity | 1 min read

IWA appoints UP to develop global brand platform & strategy

The International Water Association (IWA) with its Headquarters in Lon...

By UP Blog Staff
30 Sep 2011
Place Branding Identity | 2 min read

City in the Clouds

At UP THERE, EVERYWHERE we’ve been working for several months now on a...

By Julian Stubbs | Stockholm

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