Identity

30 Jun 2022

How not to fail when launching a new brand identity

From start-ups to established companies updating their branding to lar...

27 Jan 2022

Value propositions: Are you lacking the “True North”?

“We need to sell more stuff!!!” I remember sitting at our global townh...

03 Aug 2021

What does your brand's color palette communicate?

When we think about brand design, one of the first things that comes t...

15 Jun 2021
Branding Identity Featured | 4 min read

Why brand identity isn’t just for consumer goods

In the simplest possible terms, the American Marketing Association des...

24 May 2021

Is it time to refresh my branding?

Refreshing or rebranding is not a small job. There’s finding the right...

27 Jun 2020

Iconic designer Milton Glaser has died aged 91. Five years ago we were lucky enough to interview him for the UP FOR REAL podcast series. Listen to it here.

In October 2015 we were lucky enough to get to interview legendary gra...

15 Jan 2019

A marketing masterclass with the High Priest of Hype

P.T. Barnum was a liar, a huckster, and a fraud. Oh, and a purveyor of...

08 Dec 2017
Digital Branding Identity | 3 min read

What's the sound of your brand?

Modern science confirms what many of us have always known, instinctive...

22 Nov 2014

A Case for Place Branding in Cardiff, Wales

Cardiff? Definitely not Lagom. I've lived in Sweden a good few years n...

28 May 2012
UP FOR GOOD News Identity | 1 min read

IWA appoints UP to develop global brand platform & strategy

The International Water Association (IWA) with its Headquarters in Lon...

30 Sep 2011
Place Branding Identity | 2 min read

City in the Clouds

At UP THERE, EVERYWHERE we’ve been working for several months now on a...

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