Warner Brothers, the media company responsible for this years' Nobel Peace Prize Concert, appointed UP THERE, EVERYWHERE in September to continue to work with them on the marketing and promotion of this year's concert.
Introduction: Why this book now?
The world is changing rapidly. Things seem to be converging more and more as our personal lives and work lives become more intermingled. Today, we think nothing of watching a fun video on YouTube at 10 in the morning or answering business emails at 10 at night. This is the picture for many of us who work in service industries. Traditional employment is fast becoming a thing of the past. On the positive side, the cloud and the digital tools we’ve come to take for granted offer us more independence than ever before. We’re discovering that we can take control of our own lives and futures, which is exciting. But there are also downsides to this brave new world.
Social media, and Facebook advertising, may seem like a big black hole to many business owners and brand managers. But in reality, setting up a Facebook or social media campaign is not only essential for any consumer brand today, but also a great brand message testing platform for many B2B brands. Once you understand a few basic principles about using social media, you’ll be on your way. In social media, it’s all about being real and having an authentic voice.