Close
Global
Menu

What’s UP?

Marketing News, Ideas & Insights

Digital marketing in a regulated industry, cutting through the red tape

UP FOR LIFE

29 Mar 2023
Digital Technology UP FOR LIFE Featured health | 5 min read

Digital marketing in a regulated industry, cutting through the red tape

This week we have asked one UP Member about the ins and outs of naviga...

By Rachel Millar
16 Nov 2022
UP FOR LIFE UP | 1 min read

Noah Konig of PrecisionLife awarded 2022 marketing professional at SAMPS awards

In conjunction with the Society for Neuroscience 2022 Annual Meeting, ...

By UP Blog Staff
11 Oct 2022
Branding Life Science Marketing UP FOR LIFE Featured | 11 min read

8 principles for building a lovable life science brand

So you want to bring your life science brand to life? Then build your ...

By Robert England, PhD | Uppsala
20 Sep 2022
Life Science Marketing UP FOR LIFE Middle East MiddleEast | 3 min read

How to attract rather than chase investors

What do investors look for in a commercial enterprise, whether a start...

By Stuart Delves | UK
09 Sep 2022
Life Science Marketing UP FOR LIFE Featured Middle East | 3 min read

How brands connect with scientists and technologists

What drives scientists? What really motivates them? If we understood t...

By Robert England, PhD | Uppsala
07 Sep 2022
Life Science Marketing UP FOR LIFE Featured MiddleEast | 6 min read

Life science marketing and branding in the Middle East

This August, Scotland-based writer Stuart Delves caught up with Dr Rob...

By Stuart Delves | UK
31 Aug 2022
Life Science Marketing UP FOR LIFE Featured | 10 min read

8 ways to scare off any life science audience

Typical advertising and marketing approaches may immediately turn off ...

By Robert England, PhD | Uppsala
07 Apr 2022
Life Science Marketing UP FOR LIFE Featured | 7 min read

Why brand values matter to an authentic life science brand

Creating an authentic brand that attracts the right audience to your l...

By Robert England, PhD | Uppsala
01 Apr 2022
Branding Life Science Marketing UP FOR LIFE Featured | 6 min read

Does your life science brand understand what makes a scientist tick?

The human side of life sciences marketing has been discussed for years...

By Robert England, PhD | Uppsala
11 Feb 2022
Branding Life Science Marketing UP FOR LIFE | 9 min read

What no agency will tell you about early-phase life science marketing

Life science marketing often involves telling a select audience about ...

By Robert England, PhD | Uppsala
27 Jan 2022
Branding Life Science Marketing Identity UP FOR LIFE Featured | 4 min read

Value propositions: Are you lacking the “True North”?

“We need to sell more stuff!!!” I remember sitting at our global townh...

By David Bernellon
22 Oct 2021
News UP FOR REAL Branding UP FOR LIFE | 3 min read

UP client Invest in Holland receives United Nations award for health promotion work

Congratulations to UP client Invest in Holland for winning the United ...

By Ronja Larsson | Sweden

    Posts by Tag

    See all
    Blog: Swedish | English

    Subscribe to our blog