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5 Myths about Marketing to Scientists

March 06, 2018 | Marina Hop

Marketing to scientists has some noteworthy differences compared to other B2B businesses and not just because scientists are a special breed of people. There are also some fundamental differences in how scientists typically perceive their jobs compared to how more corporate types might.

Life Science Marketing, UP FOR LIFE

What's the essential DNA of life science marketing today?

February 26, 2018 | Robert England

In order to truly communicate with life scientists, marketers need to understand their audience. Are scientists just like everyone else? Or do you need to wear haz-mat suits to talk to them? What does the DNA of effective life science marketing look like?

Communications, Life Science Marketing, UP FOR LIFE

Seven things scientists won't tell you about how they choose products, goods and services

April 20, 2017 | Robert England

You may have noticed that scientists and engineers consider themselves to be the most rational people on Earth. They may even think they have superpowers of rationality that have not been bestowed upon ordinary mortals. It’s easy for people who market to scientists to make the same mistake.

UP FOR LIFE, Life Science Marketing

How I discovered the benefits of content and inbound marketing for life science and tech start-ups

April 27, 2016 | Robert England

Let me tell you a story which I hope, if you work at a tech start-up, will help you realize the enormous value of inbound marketing for outreach, lead generation and thought leadership in your marketing strategy. 

Life Science Marketing, UP FOR LIFE

UP is featured in Science magazine

UP is featured in this month's issue of Science magazine, with a full page ad about how UP is "Changing the way the world works".

Advertising, News, UP FOR LIFE

What life science marketing needs today

June 04, 2012 | Robert England

In order for an agency to be able to truly communicate with life scientists, the agency needs to have people who think like life scientists. At UP FOR LIFE, it’s part of who we are. You might say it’s in our DNA.

Communications, Life Science Marketing, UP FOR LIFE

UP Builds Microsite for Gyros

May 30, 2012 | UP Blog Staff

UP FOR LIFE has successfully created and launched a new microsite for Gyros AB, a Swedish life sciences company that offers a unique microfluidic platform called Gyrolab xP. The promo website is the first of its kind for the company, which was looking for a way to streamline its online content development. The backend of the site was created using WordPress, giving the company more control over ongoing site content updates.

Website Design, News, Life Science Marketing, UP FOR LIFE

GE Western Blotting site comes to life

May 25, 2012 | UP Blog Staff

GE Healthcare Life Sciences has launched a new campaign site called GE Western blotting designed by UP There Everywhere. The microsite is part of a larger online campaign project developed by England Life Sciences Marketing and UP THERE, EVERYWHERE (jointly forming UP FOR LIFE). The UP team who completed the project had members based in Sweden, New York, Boston and L.A.

Website Design, News, UP FOR LIFE

UP helps Dako in the fight against cancer

May 20, 2012 | UP Blog Staff
UP is proud to be working with Dako, a leading cancer diagnostics company, in their fight against cancer. UP is supporting initiatives across the Dako brand and marketing communications. It’s an exciting year ahead for Dako.

News, Life Science Marketing, UP FOR LIFE

GE Healthcare Western Blotting Comes to Life

April 01, 2012 | Robert England

 

GE Healthcare Life Sciences has launched a new campaign site called GE Western blotting designed by UP There Everywhere. The microsite is part of a larger online campaign. The UP team who completed the project had members based in Sweden, New York, Boston and L.A.

Website Design, News, Life Science Marketing, UP FOR LIFE

Blog: Swedish | English

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