UP FOR LIFE

16 Nov 2022
UP FOR LIFE UP | 1 min read

Noah Konig of PrecisionLife awarded 2022 marketing professional at SAMPS awards

In conjunction with the Society for Neuroscience 2022 Annual Meeting, ...

11 Oct 2022

8 principles for building a lovable life science brand

So you want to bring your life science brand to life? Then build your ...

20 Sep 2022

How to attract rather than chase investors

What do investors look for in a commercial enterprise, whether a start...

09 Sep 2022

How brands connect with scientists and technologists

What drives scientists? What really motivates them? If we understood t...

07 Sep 2022

Life science marketing and branding in the Middle East

This August, Scotland-based writer Stuart Delves caught up with Dr Rob...

31 Aug 2022

8 ways to scare off any life science audience

Typical advertising and marketing approaches may immediately turn off ...

07 Apr 2022

Why brand values matter to an authentic life science brand

Creating an authentic brand that attracts the right audience to your l...

01 Apr 2022

Does your life science brand understand what makes a scientist tick?

The human side of life sciences marketing has been discussed for years...

11 Feb 2022

What no agency will tell you about early-phase life science marketing

Life science marketing often involves telling a select audience about ...

27 Jan 2022

Value propositions: Are you lacking the “True North”?

“We need to sell more stuff!!!” I remember sitting at our global townh...

22 Oct 2021

UP client Invest in Holland receives United Nations award for health promotion work

Congratulations to UP client Invest in Holland for winning the United ...

17 Aug 2021

Customer centricity in life science: 3 golden rules

Searching for "customer centricity " on Google generates 15.8 million ...

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