Close
Contact Us
Global
Menu

What’s UP?

Marketing News, Ideas & Insights

UP client Invest in Holland receives United Nations award for health promotion work

UP FOR LIFE

22 Oct 2021
News UP FOR REAL Branding UP FOR LIFE | 3 min read

UP client Invest in Holland receives United Nations award for health promotion work

Congratulations to UP client Invest in Holland for winning the United ...

By Ronja Larsson
17 Aug 2021
Life Science Marketing UP FOR LIFE Featured | 4 min read

Customer centricity in life science: 3 golden rules

Searching for "customer centricity " on Google generates 15.8 million ...

By David Bernellon
07 Jun 2021
Life Science Marketing UP FOR LIFE Featured health | 7 min read

Attracting HCP audiences: How effective is your strategy?

Are you trying to reach healthcare providers (HCPs) and decision maker...

By Gerhard Pappert
07 Apr 2021
Life Science Marketing UP FOR LIFE Featured | 5 min read

Can science save the world?

I’m looking at the world from the vantage point of Easter 2021. And ye...

By Robert England, PhD | Uppsala
11 Jun 2020
News Life Science Marketing Inbound Marketing Events UP FOR LIFE Featured | 3 min read

Learn the secrets of inbound and content marketing for life sciences

Inbound and content marketing are revolutionizing how we communicate, ...

By Shari Monnes | Boston
20 May 2020
Life Science Marketing UP FOR LIFE Featured | 6 min read

Science communication is in trouble

The general public has an awful relation to science and its findings. ...

By Robert England, PhD | Uppsala
30 Jan 2020
Life Science Marketing UP FOR LIFE Featured | 8 min read

Six things I have learned about life science marketing

People often ask what makes marketing to scientists different from mar...

By Therese Sundell | Sweden
16 Oct 2019
News UP FOR LIFE

UP Running Inbound & Content Marketing Workshop at SAMPS event in Philadelphia

By Ronja Larsson
26 Sep 2019
Life Science Marketing UP FOR LIFE Featured Pharma marketing | 18 min read

A guide to using social media advocacy in life science marketing

In today’s multichannel marketing, many companies strive to be active ...

By Fredrik Holmboe | Stockholm
09 Jul 2019
Digital Life Science Marketing UP FOR LIFE Featured Pharma marketing | 13 min read

Using virtual meetings as part of a multichannel marketing approach in life science and pharma

To accommodate increasingly busy health care professionals (HCPs), man...

By Fredrik Holmboe | Stockholm
30 Jun 2019
Digital Life Science Marketing UP FOR LIFE Featured | 10 min read

Three ways life science marketers can engage scientists in the digital age

What happens when sales and marketing experts from around the world co...

By Liz Roquemore, PhD | Cardiff, UK
20 Jun 2019
Digital Inbound Marketing UP FOR LIFE Featured Pharma marketing | 14 min read

A guide to effective use of webinars in multichannel marketing for life science and pharma

In multichannel marketing, more than 50 different channels – or tools ...

By Fredrik Holmboe | Stockholm

    Posts by Tag

    See all
    Blog: Swedish | English

    Have a thought? Leave a comment

    Subscribe to our blog