The fact that water is crosscutting global macro trends such as energy and climate change, security, population growth and urbanization, amongst others, has created an increasing and urgent need to discuss business in this context.
Forget the exceptional wonderkind who stumbles over The Idea and makes a billion dollars overnight. Most successful business people are strategic creatures who look into the future, identify emerging needs, and doggedly build the solutions, organizations and market positions to meet them.
UP project uses Minecraft for citizen involvement in civil planning
Working with UP FOR GOOD means following through on promises: Including making good on requests for input from the community. That is just what NCC Construction did in a recent project for Norra Sigtuna Stad done in conjunction with UP. NCC is one of the largest construction companies in Sweden.
In a recent blog I suggested that many companies need to raise sustainability issues from an obscure hygiene factor to a major reason-to-buy. And that the first step is to involve the marketing and sales people that are in touch with your current and potential customers. That is not entirely true.
UP THERE, EVERYWHERE (UP), the world’s first cloud-based agency, has assembled an international team to develop strong brands built on sustainable values and socially responsible behavior. The UP FOR GOOD team includes pioneers, leaders and communicators with collectively more than 400 years of experience creating corporate social responsibility (CSR) and sustainability programs, and building global opinions for companies, organizations and non-profit operations around the world.
How UP FOR GOOD helps companies with CSR
You don’t need us to tell you your reputation is probably your most valuable asset and, as you know, reputations are built on trust. Employees, citizens and stakeholders all need to trust you. Obviously, trust means sales.